Is more choice more choice.

Why is it that customers seem to think a bigger and better range of products will make for bigger and better sales. Is more going to lead to more? It would look like its will not. You launch a new product and it goes well you launch another and that goes well a third and that goes as well as the other two. Or does it, no you look at the first two and fine the first product you launched is not doing as well as it used to and the sales are falling away from the second. But for your new product sales are going well.

I read a study once that in America they had toe market stands one sole fifty variety of jam. The other sold six. The stand that sold fifty variety had a lot of people stand and taste the vide variety of jam. But the one that had six made more money.

Why this was, I do not know, neither could the people who had conducted the experiment figure out. But that is what happened.

So do not try and do every thing, concentrate your effort and you might get more results. The only trick now is knowing exactly what to concentrate on and what to forget.