BRITS’ IGNORANCE OVER INTOLERANCES REVEALED
Gut horror; 3 in 10 Brits believe gluten is a carbohydrate found in potatoes, pasta and pizza More than one in ten Brits have switched to a gluten-free diet 91% say they know what coeliac is, yet two thirds of those don’t know the symptoms 9%, of young adults, think Coeliac is a famous Italian restaurant 1 in 20 think IBS is a Silicone Valley computer company LONDON, 11 MAY 2015: New research out today, and in time for Coeliac Awareness Week, has revealed we’re still a nation that’s ignorant about intolerances despite over 1 in 5 of the UK thought to have a food allergy or intolerance. The research, by Udi’s Gluten Free, has revealed that more than one in ten (11%) have now switched to a gluten-free diet. Indeed 29% of those aged 18-24 have cut gluten out of their diet. Despite this, ignorance of coeliac disease is still widespread. Just 14% of young adults recognise the symptoms of gluten intolerance; with 9% thinking ‘coeliac’ is a...