Discover The Origin Comes To London




Discover the Origin will be attending The International Food and Drinks Event (IFE) from 17th - 20th March 2013 as the campaign, which is funded by the EU, Portugal, Italy and France, continues its programme to educate trade professionals. Discover the Origin's presence at this year's IFE event, marks its continued effort to reach out to trade professionals across the UK, including restaurants, delis, importers, retailers and hotels. The campaign which promotes five key European products from the food and wine industry will feature at IFE on stand S4705.

Discover the Origin was established in 2008 and is designed to raise awareness around five Protected Designation of Origin (PDO) products:
Bourgogne Wines
Parma Ham
Douro Wines
Parmigiano-Reggiano Cheese
Port
Nathalie Hordonneau, coordinator for the Discover the Origin Campaign, says: "Reaching trade professionals across the UK is at the forefront of the Discover the Origin campaign. This is our first time at IFE and we're very excited to be exhibiting at the UK's largest and most respected food and drink trade event. Britain's foodie revolution shows no signs of abating and learning where food comes from is a big part of this trend. Discover the Origin can help trade professionals to find out more about the provenance of these five popular products to then pass on to their customers."

The Discover the Origin exhibition stand will offer trade professionals the chance to sample all five products, as well as receive expert advice from Nathan Nolan, Diego Zambrano and Matt Walls. These experts will be on hand to demonstrate; the finesse required to skilfully slice Parma Ham; the authentic way to cut Parmigiano-Reggiano Cheese; as well as to discuss the wine regions and offer expert food and wine matching recommendations. Don't miss a chance to win a Discover the Origin hamper by visiting our stand and signing up for the draw!

All small business owners know the importance of personal service and how small touches can set you apart from large chain competitors. The expert knowledge and advice of your staff can help make a difference to your customers' purchasing experience, and help cement in their minds a truly positive impression of your business. Trade professionals are invited to visit stand S4705 to learn more about each of the products and take advantage of the expert advice on offer to help them enhance their customer offering.

Learn more about Discover the Origin and sign-up to the newsletter at www.discovertheorigin.co.uk. Catch up on how the trade shows and masterclasses have gone on facebook and chat to the DTO team on twitter @discoverorigin.

Comments

Post a Comment

Popular posts from this blog

The Era Of Ultra-Premium Sipping Vodka - Discover The Ultimate Luxury Of British Made Quintessentially Vodka

Image
The era of ultra-premium vodka has dawned. Quintessentially Vodka redefines luxury spirits with sleek design and a liquid of such discerning quality that is quite simply perfection on ice. The exclusive British made ultra-premium vodka with its emblematic black matte bottle - already an essential in the most elite bars, awarded restaurants and private member clubs in the UK - launched into Harvey Nichols in April 2013. Quintessentially Vodka is produced in one of Britain's oldest continuous working distilleries, where each bottle is individually handled by distillery fellows wearing white cotton gloves to protect the beautiful bottle. The Vodka is crafted from the finest organic wheat and purest English water (filtered through ancient pebble beds). These artisanal practices culminate in the smoothest, purest liquid to sip, savour and enjoy. Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most ...
Read more

A recipe for perfect Yorkshire pudding

Image
A lot is spoken about Yorkshire pudding but is in not such a very difficult thing to do. All it is, is a batter mix that is put in a mould with some oil so that it soufflés up as it bakes. As long as you follow a few simple rules then you should have a perfect pudding every time. To make the batter you will need. 125g/8oz plain flour 300ml/¾ pint milk 2 eggs Pinch of salt Some vegetable oil. Now a lot of propel say that you need a strong bread flour to make a god batter for Yorkshire puddings but I have found that over time it does not really matter. But if you are going to use a strong flour let it rest for a little longer to allow the glutens to start working and get soaked up in the liquid . Take you flour and sift it in to a bowel to make sure that you do not get any lumps. Then make a well in the middle and crack your eggs in to that. Now taking a whisk start to work the eggs in to the flour. It will start to from a thick paste. If you think that it is getting to hard to work then...
Read more

The Lakes Distillery- Sealing Deals With Drams

Image
There are not many opportunities to own a piece of history. For whisky enthusiasts, a new distillery is a rare opportunity, and to own a sample of one of the first distilling's even rarer. Within the business world, staying at the front of a client's mind is vital. Corporate gifting has become a modern day courtship, offering businesses the chance to impress and show clients, business partners and employees they are appreciated in a genuine and thoughtful way. With this in mind, Lakes Distillery is offering a 'once-in-a-lifetime' gift, ideal for those who wish to astound. A dram of the finest single malt whisky is the ideal way to seal the deal. Now imagine the dram was poured from your very own branded cask containing one of the first distillings from England's largest whisky distillery, a gift from a loyal customer or supplier. A very select group of just 60 whisky enthusiasts in the world have the unique opportunity to write their name in hist...
Read more