Discover The Origin Comes To London




Discover the Origin will be attending The International Food and Drinks Event (IFE) from 17th - 20th March 2013 as the campaign, which is funded by the EU, Portugal, Italy and France, continues its programme to educate trade professionals. Discover the Origin's presence at this year's IFE event, marks its continued effort to reach out to trade professionals across the UK, including restaurants, delis, importers, retailers and hotels. The campaign which promotes five key European products from the food and wine industry will feature at IFE on stand S4705.

Discover the Origin was established in 2008 and is designed to raise awareness around five Protected Designation of Origin (PDO) products:
Bourgogne Wines
Parma Ham
Douro Wines
Parmigiano-Reggiano Cheese
Port
Nathalie Hordonneau, coordinator for the Discover the Origin Campaign, says: "Reaching trade professionals across the UK is at the forefront of the Discover the Origin campaign. This is our first time at IFE and we're very excited to be exhibiting at the UK's largest and most respected food and drink trade event. Britain's foodie revolution shows no signs of abating and learning where food comes from is a big part of this trend. Discover the Origin can help trade professionals to find out more about the provenance of these five popular products to then pass on to their customers."

The Discover the Origin exhibition stand will offer trade professionals the chance to sample all five products, as well as receive expert advice from Nathan Nolan, Diego Zambrano and Matt Walls. These experts will be on hand to demonstrate; the finesse required to skilfully slice Parma Ham; the authentic way to cut Parmigiano-Reggiano Cheese; as well as to discuss the wine regions and offer expert food and wine matching recommendations. Don't miss a chance to win a Discover the Origin hamper by visiting our stand and signing up for the draw!

All small business owners know the importance of personal service and how small touches can set you apart from large chain competitors. The expert knowledge and advice of your staff can help make a difference to your customers' purchasing experience, and help cement in their minds a truly positive impression of your business. Trade professionals are invited to visit stand S4705 to learn more about each of the products and take advantage of the expert advice on offer to help them enhance their customer offering.

Learn more about Discover the Origin and sign-up to the newsletter at www.discovertheorigin.co.uk. Catch up on how the trade shows and masterclasses have gone on facebook and chat to the DTO team on twitter @discoverorigin.

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