What makes a product special?

At work today, the conversation of what made a product special and what did not came to the surface as it normally does.  Moreover, the problem in what people think that they want and what they want to pay for. Now no matter what I have been doing in life at the end of the day I have only came across a few occasions when I was told that it did not matter what it costs I just want the best .

The truth is that we all have a vision of what we would like to be and would like to have. Then we know that that is a dream so we settle for what we would like.  But the actual reality is that we are restricted, or we should be, by what we can afford.  I hear from customer now who look at the market and say we want free-range eggs, organic meat, and vegetables.  We say fine and tell them how much it cost, so they ask for red tractor and farm assured, we give them that. We end up with chicken from Poland, factory farmed eggs and frozen vegetables from China.

The truth is that if you have an idea about a product you should stick to that ideal.  If you think that you would pay for the things that make it special then you should stick to that ideal.  The problem is when you try to sell it to a marketplace that is crowded by the big player such as the supermarkets that have such a monopoly on what you can and cannot sell them you have a problem.

Evan if you do get a listing in a regional range that gets rolled out you soon find that a very similar own label product sits next to it on the shelf at ten percent less than yours.

So this is for any one who is thinking about taking there idea in to the market place , it’s a bit like politics.

You start with high ideals of a belief that you are right and that you can change the world with your vision. Those who are close to you believe in you and you believe that you can do it.

So you go in to the big world and you try to make a difference, but like in politics the first thing that you have to sacrifice to get any thing done is your principles and your beliefs.  

True artistic creation and big money have never really gone well together so think before you take that leap.