Giggling Squid Reveals Wide Differential In Tips Across Group



Giggling Squid, the Thai restaurant chain, has revealed figures which show a marked contrast in the level of tips left by customers at its different branches.

Henley-on-Thames tops the table with an average tip of 9 percent, which is almost 3 times the typical gratuity left by Brighton customers at just 3.2 percent.  Brighton’s neighbour, Hove, is one place ahead with an average tip of 4 percent, confirming a distinct regional difference for the south coast.

The full break down is:

Henley-on-Thames    9.0%
Tunbridge Wells          6.7%
Crawley                       6.5%
Reigate                        5.7%
Hove                             4.0%
Brighton                       3.2%

Average spend per customer in Brighton at £22 is also lowest across the group, comparing to £30 in Henley, with identical menus.

The Giggling Squid has a group-wide policy of not adding a compulsory service charge to customers’ bills.

“We leave gratuities to the discretion of the customer which are shared between waiting and kitchen staff and should reflect the customer’s enjoyment of the entire experience.

“Personally I added around 10 percent to the bill when I dine out, but sometimes as high as 15 if the meal has been exceptionally good,” said Giggling Squid owner Andy Laurillard.

Compulsory service charges added automatically to bills are also subject to 20 percent VAT, whereas voluntary tips are exempt.

Customer feedback in Brighton and Hove remains high and reports on review websites, such as TripAdvisor for the two restaurants are equally positive, so Laurillard is confident that the standards of the two restaurants meet the group’s exacting standards.  This is confirmed by the fact that the volume of customers and takings are also at record levels.  Year-on-year, customer numbers are up 15 percent with sales having risen by 27%.

The chain will monitor the regional tipping differences around the country as it embarks on its quest to become the first national Thai chain in Britain.

New openings in Stratford-upon-Avon and Marlow are scheduled for this Autumn, with a ninth restaurant expected in Maidstone in the New Year.  Negotiations are also taking place on 4 more properties.

Giggling Squid expects to grow its portfolio of  ‘Thai Tapas’ restaurants to Britain is to 80 sites within 7 years.



info@Gigglingsquid.com @GigglingSquid www.gigglingsquid.com

Comments

Post a Comment

Popular posts from this blog

The Era Of Ultra-Premium Sipping Vodka - Discover The Ultimate Luxury Of British Made Quintessentially Vodka

Image
The era of ultra-premium vodka has dawned. Quintessentially Vodka redefines luxury spirits with sleek design and a liquid of such discerning quality that is quite simply perfection on ice. The exclusive British made ultra-premium vodka with its emblematic black matte bottle - already an essential in the most elite bars, awarded restaurants and private member clubs in the UK - launched into Harvey Nichols in April 2013. Quintessentially Vodka is produced in one of Britain's oldest continuous working distilleries, where each bottle is individually handled by distillery fellows wearing white cotton gloves to protect the beautiful bottle. The Vodka is crafted from the finest organic wheat and purest English water (filtered through ancient pebble beds). These artisanal practices culminate in the smoothest, purest liquid to sip, savour and enjoy. Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most ...
Read more

A recipe for perfect Yorkshire pudding

Image
A lot is spoken about Yorkshire pudding but is in not such a very difficult thing to do. All it is, is a batter mix that is put in a mould with some oil so that it soufflés up as it bakes. As long as you follow a few simple rules then you should have a perfect pudding every time. To make the batter you will need. 125g/8oz plain flour 300ml/¾ pint milk 2 eggs Pinch of salt Some vegetable oil. Now a lot of propel say that you need a strong bread flour to make a god batter for Yorkshire puddings but I have found that over time it does not really matter. But if you are going to use a strong flour let it rest for a little longer to allow the glutens to start working and get soaked up in the liquid . Take you flour and sift it in to a bowel to make sure that you do not get any lumps. Then make a well in the middle and crack your eggs in to that. Now taking a whisk start to work the eggs in to the flour. It will start to from a thick paste. If you think that it is getting to hard to work then...
Read more

The Lakes Distillery- Sealing Deals With Drams

Image
There are not many opportunities to own a piece of history. For whisky enthusiasts, a new distillery is a rare opportunity, and to own a sample of one of the first distilling's even rarer. Within the business world, staying at the front of a client's mind is vital. Corporate gifting has become a modern day courtship, offering businesses the chance to impress and show clients, business partners and employees they are appreciated in a genuine and thoughtful way. With this in mind, Lakes Distillery is offering a 'once-in-a-lifetime' gift, ideal for those who wish to astound. A dram of the finest single malt whisky is the ideal way to seal the deal. Now imagine the dram was poured from your very own branded cask containing one of the first distillings from England's largest whisky distillery, a gift from a loyal customer or supplier. A very select group of just 60 whisky enthusiasts in the world have the unique opportunity to write their name in hist...
Read more