New Company, Jealous, Launches Sweet Range For All

4 August 2011

Sweet lovers in the UK now have more choice to enjoy as a new range of
high-end boxed sweets, made purely from natural ingredients and suitable for
people with dietary or ethical requirements, has launched.

The initial range of sweet-gifts from the Jealous collection has been
available to buy from Selfridge’s flagship Oxford Street store from 27th
July and online at www.thejealouslife.com. Beautifully arranged in striking
presentation boxes, Jealous sweets make the perfect gift for a sweet lover
and as an alternative to the traditional box of chocolates.

The halal sweets, which boast no artificial colours or flavours, are also
suitable for vegetarians and contain no alcohol or gelatine. Presented in
400g gift boxes, the selection includes Sinfully Sour, Gummy Heaven and
Paradise Lost all of which retail at £13.99. The Enchanted Eden selection,
which is also produced using purely organic products, completes the initial
range and is priced at £14.99.

Says Imran Ali Merza, managing director at Jealous:
“Sweets are immensely popular among almost everyone, but confectionary
gifts are largely chocolate based, meaning there are no real gift options
for sweet lovers. Sweets are bought in packets or at a pick and mix store,
but not really given as gifts. We wanted to change this and bring candy
gifts out as equals to chocolates – standing the humble gummy bear
alongside the praline with pride.”

“We also wanted to ensure they could be enjoyed by all, hence our ranges
are made free from artificial enhancements, are gluten and gelatine free and
also suitable for vegetarians. They come stunningly boxed and in
‘natural’ or ‘organic’ ranges – providing a gorgeous gift for any
occasion. We’ve had a great deal of interest in the range so far and
anticipate strong sales at Selfridges, which is famed for its well-stocked
confectionary department,” he added.

For those who like their sweets to have a bit of a kick, Sinfully Sour is a
must and includes cola rock, tropical tang, sour sensations and just peachy.
To really get those taste buds tantalising, Paradise Lost offers a mix of
flavours such as fruitilicious, sour sensations, gummy bears and tropical
tang.

Go to Gummy Heaven and enjoy sweet favourites from gummy bears, wild
cherries, strawberry drops and fruitilicious, while the organic Enchanted
Eden selection comprises sour worms, sugar bears, fruit cocktail and jelly
bears.

For further information about Jealous’ sweet boxes visit
www.thejealouslife.com or get involved by following @thejealouslife and
facebook.com/JealousSweets.

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