Tesco Real Food sets SOS helpline to save Christmas dinner nightmares



15 December 2011

Tesco Real Food has set up a unique Christmas dinner SOS helpline to rescue
Brits from kitchen disasters as they prepare their festive feasts.

The supermarket has pulled together a crack team of expert chefs who will be
on hand to offer personalised first rate advice on how to create the perfect
Christmas dinner and avoid any potential nightmares.

Anyone running into difficulties on Christmas Eve and Christmas Day will be
able to contact the team via the supermarket's Twitter site to get immediate
solutions to their culinary problems.

Tesco senior marketing manager Breige Donaghy said: "Imagine the scenario -
your guests are due to arrive for the most celebrated meal of the year and
to your horror your turkey is undercooked, your bread sauce too thick and
your roasties aren’t crispy enough.

"But instead of panicking, cooks will now be able to speak to our team of
expert chefs who have cooked thousands of meals between them and who know
all the tricks of the trade for putting on a fabulous Christmas feast with
as little stress as possible.

"We think the helpline will prove especially useful to those embarking on
cooking their first ever Christmas dinner. And our experts will also be
around on Christmas Eve in case anyone needs help planning the big meal."

The team will include Cordon Bleu standard chefs as well as others who have
been trained by top London cooking school Leiths and other top restaurants
plus those who work with Tesco to develop recipes and inspire new dishes.
Their combined experience totals nearly 100 years in the food business.

The team will run two help sessions. One will offer planning and preparation
tips between 10am and 8pm on Christmas Eve and the other will help solve
actual cooking dilemmas on Christmas Day, between 8am and 4pm.

Anyone wanting to contact the team will need to log onto Twitter on those
days and then navigate to Tesco's Real Food Online Twitter page
(@tescorealfood), and send off their question. They will then be sent a
tweet with a solution to their problem

Breige Donaghy added: "This is the first time that any supermarket has ever
tried anything like this and if it’s a success then we will look at
running similar kitchen helplines for Easter and other big occasions."

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