Composite Loyalty Index consumers’ rate Greggs and Prêt à Manger as providing the best coffee experiences Costa Coffee, Starbucks and Café Nero Close Competitors in Winning Customer Loyalty London, U.K., March 18th, 2015 – A national survey by Market Force Information, a worldwide leader in customer intelligence solutions, reveals that consumers’ rate Greggs and Prêt à Manger as providing the best coffee experiences, followed by competitors Café Nero, Costa Coffee and Starbucks. Although 43 per cent of consumers were highly satisfied with their coffee experience, one in ten consumers were dissatisfied. For the rankings, Market Force polled more than 4,500 consumers in January 2015 who were asked to rate their satisfaction with their last experience at a given coffee shop and their likelihood to recommend it to others. The data was averaged to rate each restaurant brand on a Composite Loyalty Index. Wake up and Smell the Coffee! In addition to the Composite Loy...
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