The Black Farmer Gifts Christmas TV Ad to Launch 'Support Small Charity' Campaign
Putting his money where his mouth is, Wilfred Emmanuel-Jones aka The Black Farmer is gifting the company's 2-minute TV ad, being aired on Channel 4 on Christmas Day, to support small charity 'Hope for Tomorrow', dedicated to bringing cancer treatment closer to patients' homes.
“Ever since I launched The Black Farmer brand I was determined that it would be about much more than a product and that it should work as hard as it can to create awareness of wider issues,” says Emmanuel-Jones.
The ad, following in the footsteps of the company's ground-breaking 'This is My Soul' ad earlier in the year, is a change of pace and again offers an insight into The Black Farmer's soul.
“Since being diagnosed with life threatening Leukaemia in 2014, I have witnessed at first hand the work done by many charities large and small. I also became acutely aware that there are many, many small charities doing extraordinary work but who get little support as they are simply not big enough or known enough to be on the radar of businesses or individuals who are looking to donate, so any donations go straight to a handful of huge charities. I want to change that.
To kick things off, throughout December all The Black Farmer packs will be stickered directing people to the Hope for Tomorrow giving page give-http://www.hopefortomorrow.org.uk/. The company's website will host a hub for small charities to post their details in a bid to gain awareness and support from potential donors, together with a link to Change.org petition page to ask big business to get behind small charity.