Feel Free For Gluten Free Moves Into Free From Breakfast Market
Gluten and
wheat free brand Feel Free for Gluten Free are moving into the free from
breakfast market with the launch of their granola and granola bars.
The new
range, which will be launched at the Allergy & Free From Show in London’s
Olympia on 4, 5 and 6 July, includes three types of oat free granola and three
granola bars.
The granolas
have been developed using a blend of buckwheat and millet flakes, avoiding oats
which some coeliacs and others on a gluten free diet cannot tolerate.
Feel Free For
Gluten Free’s granola comes in three varieties: honey & nut, fruit &
nut, and strawberry & almond. They are sold in 340g boxes.
Sally
Allister, Managing Director of Yorkshire-based Feel Free for Gluten Free, said:
“So many of
the free from granolas already on the market that we tasted felt like they were
lacking something. We were keen to create a granola that wouldn’t leave us
feeling that something was missing.
“We also
wanted our granola range to be free from oats while still having the quality
and texture you would expect from a traditional granola. To achieve this, we
have blended buckwheat and millet flakes with hazelnut, almonds and fruit to
create a delicious, versatile granola that has a great crunchy texture. It’s
incredibly moreish too!”
Feel Free For
Gluten Free are also launching a granola bar range to offer another on-the-go
snacking option for anyone on a gluten free diet. The bars come in three
varieties: mixed fruit, blueberry, and chocolate chip.
Like the
granolas, the bars have been blended without oats to make them suitable for
people who cannot tolerate oats in addition to gluten. Our fruit granola bars
have been created using peanuts and a blend of rice and corn flakes. Our
chocolate chip bars are made with a base of rice, millet and corn, and the
result is a delicious chewy granola bar.
All our granola
bars are dairy free, as well as being free from gluten and wheat, even our
chocolate chip bars. Feel Free For Gluten Free’s granola bars are available in
packs of five bars.
Sally
Allister added:
“I’ve got
first-hand experience of being a coeliac and trying to find something to eat
whilst on the move. It can be problematic at times. So we wanted to create a
delicious and filling snack that people like me could have to hand in their
bags or pockets ready for when hunger strikes.”
Consumers can
buy Feel Free for Gluten Free’s new granolas for around £3.69 a 340g box. The
granola bars are priced around £2.99 for a box of five.
They are
currently available to order online from Feel Free For Gluten Free’s online
shop, as well as in selected Budgens and Londis stores. Feel Free for Gluten
Free is also in negotiations with larger high street retailers to stock their
granola and granola bar range.
Feel Free For
Gluten Free will also be running special launch offers on their new granolas
and granola bars at July’s Allergy Show in London. The brand will also have
their frozen range of pies, pasties, ready meals, party packs and desserts for
sale too, as well as their ambient ranges of baking mixes and corn pasta.
Stuart
Allister, Operations Director, said:
“The Allergy
& Free From Show is a very important event for us as it’s a wonderful
opportunity to meet our customers who loyally buy from us online throughout the
year. It’s a great networking opportunity too and we’re looking forward to
engaging with retail and food service buyers and showcasing our newest product
lines to them.”
Retailers
interested in becoming a stockist of Feel Free for Gluten Free’s products can
call 01757 289200 to discuss stockist opportunities and prices, or email
hello@feelfreefoods.co.uk.
More
information about Feel Free for Gluten Free’s complete gluten and wheat free
range, including the new breakfast options, is available on their website
www.feelfreefoods.co.uk.
You can also
keep in touch with Feel Free for Gluten Free product news on social media –
just search for ‘Feel Free for Gluten Free’ on Facebook, and follow @FeelFreeGF
on Twitter.
About Feel
Free for Gluten Free
Feel Free for
Gluten Free is the main brand of Yorkshire based Gluten Free Foods (York) Ltd.
The company
was started up by Managing Director Sally Allister in 2004 following her own
experiences of living a gluten free lifestyle. A diagnosed coeliac, Sally
understands the demand for high quality, great tasting products made without
wheat and gluten.
Feel Free for
Gluten Free offer both frozen and ambient ranges. Their savoury items include
pies, quiches and pasties, Italian ready meals, spring rolls and samosas, and
dried corn pasta. Their sweet bakery range offers classic British desserts
including lemon meringue pie and bakewell tart. They also have a home baking
range made up of several baking mixes, a multipurpose flour and ready to roll
shortcrust pastry. More exciting and innovative products are coming to the Feel
Free for Gluten Free range later in 2014.
Products in
the Feel Free for Gluten Free range have been developed using only the finest
naturally gluten free ingredients.
Feel Free for
Gluten Free have stockists across the UK and in Ireland. Their products will
also soon be available in South Africa, Dubai and Trinidad.
For more
information visit www.feelfreefoods.co.uk.
For recipes follow this link
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