5 September 2011
Bristol, UK. 5th September 2011.
The only thing missing from a festive celebration with a Feeding Your
Imagination Christmas pudding this year will be frankincense and myrrh...
Christmas is going to be extra special this year for Feeding Your
Imagination and Master Chef Paul Da-Costa-Greaves. The Bristol based fine
food company have received Gold in the 2011 Great Taste Awards and Gold in
the 2011 Taste of the West Awards.
The multi-award winning food brand entered their famous Christmas pudding
into both Taste of the West and the Great Taste Awards, and won. The Great
Taste Awards are organised by the Guild of Fine Food and are widely
acknowledged as the benchmark for speciality food and drink - described by
many as the ‘Oscars’ of the food industry. The prestigious Taste of the
West Awards is also one of the most highly respected in the food and drinks
industry and is run by Taste of the West, based in Devon.
The Christmas pudding is part of a premium food range from Feeding Your
Imagination, headed up by Celebrity Chef, Paul Da-Costa-Greaves. ‘As an
innovative company, both the Great Taste Awards and the Taste of the West
are extremely important to us. We are excited to have won two more Gold
awards which will now certainly differentiate our Christmas pudding from the
norm. These independent awards offer absolute confidence to the consumer
that the product they are buying comes with a reliable seal of approval
purely based upon great taste,’ says Paul.
Having developed the recipe over 15 years ago, after ‘pinching’ it from
his Jamaican Aunt, Paul has gone on to refine and adapt the Christmas
pudding. It is now Gluten free, suitable for vegetarians and does not
contain any suet. The overall result is a festive pudding that is fruity and
light in texture. It comes wrapped in a muslin cloth and presented in a
striking carry box, making it ideal for gifting.
Paul, who has delighted the West Country foodies with his Christmas pudding
for many years and has become quite legendary in the Devon fine food
circles, says. ‘I am absolutely thrilled to have won two Golds this year
for the pudding, it’s fantastic to receive acknowledgement from
independent sources for all of the hard work we’ve put in over the years,
to get the pudding to where it is now.
We have never stopped listening to our customers and we continue to refine
our products based on the feedback from the market. The “Chrimbo Pud” is
vegetarian and we also have full Gluten and Wheat free approval from the
Coeliac Society. We also approached Courvoisier this year to request a
license agreement, as we only use their VS Cognac in our puddings. We were
delighted to have been granted full approval from Courvoisier to promote
their brand on our packaging and I believe we are the only Christmas Pudding
manufacturer to have this!’
All entries to the Great Taste Awards are judged by three different judging
panels at three different venues. The Taste of the West Awards take the best
part of a year to coordinate, from launch to judging, culminating in the
awards ceremony which will be held in November 2011 in the Mediterranean
Biome at the Eden Project.
The Chrimbo Pud from Feeding Your Imagination will serve 6-8 people and is
certified Gluten free and suitable for vegetarians. Purchased either online
at www.chrimbopud.co.uk or from independent delicatessens and various retail
outlets across the UK, details of which are available on the company
website.
Feeding Your Imagination has a premium range of puddings, organic chocolate
bars and gourmet seaweed sauce products which are all available throughout
the UK, either online or via approved stockists. For further information,
where you can purchase or how to become a stockist, please visit;
www.feeding-your-imagination.co.uk or email;
eatme@feeding-your-imagination.co.uk. For further press information or an
interview with Paul, please contact marketing company Studiowide at;
www.studiowide.co.uk or Tel: 0151 708 5678.
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