New Tesco and Yeo Valley Partnership Create a Yogurt With a Mission
Tesco and Yeo Valley have joined forces to create a
delicious new yogurt variety to help tackle food waste and support food
redistribution charity, FareShare.
This is the latest move by the retailer in its bid to reduce
food waste from farm to fork.
Tesco has partnered with leading organic dairy, Yeo Valley,
and Adam Wakeley, the UK's largest organic fruit grower to create an exclusive
new Apple and Custard Left-Yeovers yogurt which helps to tackle food waste.
The yogurt uses visually imperfect, but great tasting
apples, to create the delicious and exciting seasonal flavour.
The Left-Yeovers range, which has been championed by Tesco
in recent months, helps to prevent food waste by using surplus fruit from the
Yeo Valley storerooms, and also raises money for a very important cause, with
10p from every pot sold donated to food redistribution charity, FareShare.
It is hoped up to
£7,000 will be raised to help with the redistribution of fresh, quality,
surplus food to charities and community groups across the UK, which is then
transformed into nutritious meals for vulnerable people.
Previous Left-Yeovers flavours have included Strawberry
& Fig, Plum & Custard and Banoffee, and raised £20,000 for FareShare so
far.
Tesco's Commercial Director for Fresh Food Matt Simister
said:
“Left-Yeovers is a great tasting yogurt with a clear mission
– to help tackle food waste by using the whole of our growers' organic crop.
“This project is a brilliant example of how we and our
producers are taking a creative approach to reducing food waste, at every step
of the journey of our food.”
Adrian Carne Joint Managing Director of Yeo Valley said:
“Our Apples and Custard yogurt is made with organic Santana
fruit grown in Gloucester. The juicy apples are blended with a creamy custard
yogurt made in our Somerset dairy.
“Made with quality produce, this will be a real treat for
customers and through this fantastic partnership with Tesco, it will also help
people in their community.”
Four years ago Tesco pledged to help reduce food waste right
across the food chain and has set a target of insuring no food safe for human
consumption goes to waste inside its UK operations by the end of 2017.
The new collaboration between Tesco, Yeo Valley and Adam
Wakeley builds on the success of a similar initiative it developed with their
ready meals and potato producers, which turns misshapen potatoes which would
otherwise have gone to waste, into mashed potato for ready meals.
Tesco and its suppliers have also partnered on the following
food waste projects:
A partnership between Branston, its potato growers and
Samworths, its ready meal supplier which uses visually imperfect but entirely
edible potatoes.
The introduction of Farm Brands and Perfectly Imperfect
ranges, which allows the retailer to use up to 95 per cent of growers' crops.
Partnership with Kenyan produce growers to pre-trim green
beans to save 135 tonnes of edible fine bean crop from going to waste each
year.
Reducing the number of steps in the journey for food from
farm to fork, which adds two days extra freshness for popular fruit and veg
items like citrus, lettuce, tomatoes, cucumbers, peppers, broccoli and celery.
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