Tesco launches new 'Food Love Stories' campaign



Tesco has today launched 'Food Love Stories brought to you by Tesco', a new campaign which aims to set out the retailer's food quality credentials and celebrate the passion and care that goes into the meals we all love.

The campaign will introduce food love stories each month to demonstrate Tesco understands the special role food plays in its customers' lives.

The stories will aim to capture the mind-set of its customers throughout the year, from wholesome, hearty meals in January, to fresh, vibrant meals perfect for a summer evening.

The first advert will air on TV and digital media today, with spots in Coronation Street, Emmerdale and The Undateables, and will feature 'David's hot or not chicken curry', while a number of other food love stories will also feature across outdoor, radio, social, and digital media throughout January. Ingredients and recipe cards for each featured meal will be available in all of Tesco's large stores, as well as online at Tesco.com, to help customers create the meals for themselves.

'Food Love Stories brought to you by Tesco' builds on the work Tesco has undertaken over the last two years to improve every aspect of the shopping trip for customers, including improving customer service, lowering prices on thousands of everyday products and introducing its Brand Guarantee service.

Michelle McEttrick, Group Brand Director at Tesco said:

“We've always taken great pride in the quality of our food and we know how good food brings people and families together.

“So this January, we're launching 'Food Love Stories brought to you by Tesco', a campaign which puts food at the very heart of our business and tells the stories behind the meals we all make for those closest to us.”

Jason Tarry, Chief Product Officer at Tesco said:

“We're passionate about our food and we work closely with our producers and growers to continually improve the quality and taste of the food we offer.

“Food Love Stories brought to you by Tesco', puts our fantastic food centre stage and we hope to inspire our customers with delicious meals whatever the occasion.”

The campaign represents the first major food campaign for Tesco in partnership with creative agency BBH and media agency MediaCom.

The inspiration for the stories shared in January comes from the comforting family meals we all crave after Christmas. The first of these will be 'David's hot-or-not chicken curry'. The advert shows 'David's' story, who for 15 years has been (lovingly) hiding the fact he doesn't really like 'hot curry' like his wife, and cheats by adding a touch of yoghurt without her knowing. The story will be joined by six others throughout January:

Iain's 'proper' croque monsieur

Henry's 'being good tonight' falafel

Sunita's 'secret veg' meatballs

Lisa's 'big Greek' stew

Jini's 'make it better' jambalaya

Elena's 'cheeky tortilla' quiche


Chef Wise website .

Comments

Post a Comment

Popular posts from this blog

The Era Of Ultra-Premium Sipping Vodka - Discover The Ultimate Luxury Of British Made Quintessentially Vodka

Image
The era of ultra-premium vodka has dawned. Quintessentially Vodka redefines luxury spirits with sleek design and a liquid of such discerning quality that is quite simply perfection on ice. The exclusive British made ultra-premium vodka with its emblematic black matte bottle - already an essential in the most elite bars, awarded restaurants and private member clubs in the UK - launched into Harvey Nichols in April 2013. Quintessentially Vodka is produced in one of Britain's oldest continuous working distilleries, where each bottle is individually handled by distillery fellows wearing white cotton gloves to protect the beautiful bottle. The Vodka is crafted from the finest organic wheat and purest English water (filtered through ancient pebble beds). These artisanal practices culminate in the smoothest, purest liquid to sip, savour and enjoy. Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most ...
Read more

A recipe for perfect Yorkshire pudding

Image
A lot is spoken about Yorkshire pudding but is in not such a very difficult thing to do. All it is, is a batter mix that is put in a mould with some oil so that it soufflés up as it bakes. As long as you follow a few simple rules then you should have a perfect pudding every time. To make the batter you will need. 125g/8oz plain flour 300ml/¾ pint milk 2 eggs Pinch of salt Some vegetable oil. Now a lot of propel say that you need a strong bread flour to make a god batter for Yorkshire puddings but I have found that over time it does not really matter. But if you are going to use a strong flour let it rest for a little longer to allow the glutens to start working and get soaked up in the liquid . Take you flour and sift it in to a bowel to make sure that you do not get any lumps. Then make a well in the middle and crack your eggs in to that. Now taking a whisk start to work the eggs in to the flour. It will start to from a thick paste. If you think that it is getting to hard to work then...
Read more

The Lakes Distillery- Sealing Deals With Drams

Image
There are not many opportunities to own a piece of history. For whisky enthusiasts, a new distillery is a rare opportunity, and to own a sample of one of the first distilling's even rarer. Within the business world, staying at the front of a client's mind is vital. Corporate gifting has become a modern day courtship, offering businesses the chance to impress and show clients, business partners and employees they are appreciated in a genuine and thoughtful way. With this in mind, Lakes Distillery is offering a 'once-in-a-lifetime' gift, ideal for those who wish to astound. A dram of the finest single malt whisky is the ideal way to seal the deal. Now imagine the dram was poured from your very own branded cask containing one of the first distillings from England's largest whisky distillery, a gift from a loyal customer or supplier. A very select group of just 60 whisky enthusiasts in the world have the unique opportunity to write their name in hist...
Read more