27 July 2012
PRESS RELEASE – 27 JULY 2012
LONDON: FOOD BUSINESS START-UP BOOT CAMP
A brand new workshop for people dreaming, or at the early stages, of running
their own food business comes to London on September 15-16, 2012.
Led by food industry expert Monique Borst, the Food Business Start-up Boot
Camp is touring the country this year and comes to Wallacespace Covent
Garden at the end of September.
London is home to many innovative and entrepreneurial food businesses from
individuals making cakes, pickles and jams to sell at farmers markets to
success stories like Neal’s Yard Dairy and The Monmouth Coffee Company.
But starting a food business can be a daunting task ... you need to be aware
of all the rules – environmental, health, licensing and insurance –
competition is fierce and profit margins are small. You also need a
marketing strategy to give your business the best chance of being seen and
heard and a realistic business plan.
For anyone starting that journey, or people with a fledgling business who
are wondering ‘where next’? this Food Business Start-up Boot Camp will be a
practical, inspiring and fun weekend. A combination of talks, exercises and
a glimpse behind-the-scenes of a local food producer and retailer.
Delegates will:
• Increase awareness of their own business environment, including generating
a business idea, the best legal structure for your business and
understanding what skills, knowledge and personal qualities you need.
• Find out how well they know their market. Learn that your customers really
aren’t ‘everyone’.
• Look at costing and pricing their product or service. How do you work out
how much to charge? Whether you are selling a product or providing a service
this session helps you to decide on a clear structure for your pricing
policy,
• Take the time to learn about ways of financing their business and work out
when their business will break even? In this session you will complete a
personal survival budget and test the financial viability of your business.
• Learn how to stay on the right side of the law: the minimum standards for
premises, personal hygiene and food safety, licensing, insurance.
• Learn how to control your business: get a grip on the records you need to
keep and how to manage overheads
Monique is a great facilitator: calm, funny & credible. I thoroughly enjoyed
and benefited hugely from her "Food Business Start-up Boot Camp"!
Details
Food Business Start-up Boot Camp, 15-16 September 2012
£295 per person including all refreshments and a delicious local lunch
Venue: wallacespace, 2 Dryden Street, Covent Garden, London, WC2E 9NA
Monique Borst, monique@moniqueborst.com 07711203035
Chantal Gallant at wallacespace Chantal.Gallant@wallacespace.com 020 7395
1265
About Monique Borst
Monique is passionate about good food, made and sold with integrity and
imagination. She brings a practical, business focused perspective on the
niche food sector and start-up knowledge. She has more than 20 years
experience in the food and retail sectors and worked with companies such as
Harrods, The John Lewis Partnership, Waitrose and clients including House of
Fraser, Blenheim Palace and Knebworth House as well as a number of smaller,
independent food retail and food service clients on food strategy, improving
sales and profitability, developing products ranges and menus. Monique’s
clients are very honest about the fact that the reason they chose to work
with her is because they either simply don’t have the time, expertise or
confidence as an owner to make the decisions to really drive their
businesses forward on their own. Monique is an independently selected member
of The Future 500, a network for rising stars across the UK.
Email: monique@moniqueborst.com
Twitter: @Monique_Borst
Monique Borst
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