Waitrose Captures the Moments That Make Christmas Magical in Festive Ad



Waitrose has revealed its 2015 Christmas advertising campaign, set around the many moments that make the Christmas season special.

Set to the original 1948 jazz classic of 'Everybody Eats When they Come to my House' by Cab Calloway and His Orchestra, the heartwarming advert features a series of stories showing these moments and the role food can often play.

With the campaign line 'Whatever makes your Christmas, make it with Waitrose', the advert highlights the diverse ways we enjoy the festive season. While Christmas traditions can be similar, no two Christmases are celebrated in exactly the same way. 

Rupert Thomas, Marketing Director, Waitrose, says: “We celebrate with food, we unwind with food, we get to know each other with food. Delicious things to eat make the moments that matter even more memorable, especially at Christmas”.

As in the Waitrose Autumn campaign 'The Warmest Season', the Christmas advert continues to feature real-life suppliers who help demonstrate the care taken in producing quality food for Christmas. The advert includes  the producer of Waitrose's cave-aged cheddar from Wookey Hole and the Waitrose farm in Leckford, where candles are lit at night to protect vines from the cold weather. The advert also includes a cameo from chef Heston Blumenthal as he adds the final touch to his Chocolate Bucks Fizz Swirl, which will be available in Waitrose branches during the festive period.

The full 60 second advert launches on the retailer's social media channels and waitrose.com on Wednesday 4th November 2015 and will feature on TV for the first time on Sunday 8th November  2015. This follows a teaser campaign which launches on 5th November 2015.

'Whatever makes your Christmas, make it with Waitrose' is the first Christmas advert made for Waitrose by its new creative agency adam&eve DDB, and follows its Autumn ad which aired in October. The agency is also responsible for creating the advertising for John Lewis.

Richard Brim, Executive Creative Director, adam&eveDDB, says: "Our advert for Waitrose celebrates all those little moments that make Christmas, Christmas, and nine out of ten times, it's all about the food".

Throughout November and December Waitrose will also be celebrating all of the special and individual moments that symbolise Christmas on its social channels. On Facebook, Twitter and Instagram Waitrose will be encouraging people to share what really #MakesChristmas for them; whether it's the first mince pie of the year, decorating the Christmas tree with the family or sitting down to dinner on Christmas Day.

For sharing these moments, one lucky winner will receive a grand prize of the 'ultimate Christmas dinner' for 12 people with all the trimmings including food from Waitrose Entertaining, wines from Waitrose Cellar and both dinnerware and tableware from the recently launched WaitroseKitchen.com. More information can be found at waitrose.com/makeschristmas from Monday 9 November.


If you want to find out more about Chef Wise go to the Chef Wise web site just follow the links below.

Chef Wise website      Recipes files    Run a Restaurant

Comments

Post a Comment

Popular posts from this blog

A recipe for perfect Yorkshire pudding

Image
A lot is spoken about Yorkshire pudding but is in not such a very difficult thing to do. All it is, is a batter mix that is put in a mould with some oil so that it soufflés up as it bakes. As long as you follow a few simple rules then you should have a perfect pudding every time. To make the batter you will need. 125g/8oz plain flour 300ml/¾ pint milk 2 eggs Pinch of salt Some vegetable oil. Now a lot of propel say that you need a strong bread flour to make a god batter for Yorkshire puddings but I have found that over time it does not really matter. But if you are going to use a strong flour let it rest for a little longer to allow the glutens to start working and get soaked up in the liquid . Take you flour and sift it in to a bowel to make sure that you do not get any lumps. Then make a well in the middle and crack your eggs in to that. Now taking a whisk start to work the eggs in to the flour. It will start to from a thick paste. If you think that it is getting to hard to work then
Read more

The Era Of Ultra-Premium Sipping Vodka - Discover The Ultimate Luxury Of British Made Quintessentially Vodka

Image
The era of ultra-premium vodka has dawned. Quintessentially Vodka redefines luxury spirits with sleek design and a liquid of such discerning quality that is quite simply perfection on ice. The exclusive British made ultra-premium vodka with its emblematic black matte bottle - already an essential in the most elite bars, awarded restaurants and private member clubs in the UK - launched into Harvey Nichols in April 2013. Quintessentially Vodka is produced in one of Britain's oldest continuous working distilleries, where each bottle is individually handled by distillery fellows wearing white cotton gloves to protect the beautiful bottle. The Vodka is crafted from the finest organic wheat and purest English water (filtered through ancient pebble beds). These artisanal practices culminate in the smoothest, purest liquid to sip, savour and enjoy. Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most
Read more

The Lakes Distillery- Sealing Deals With Drams

Image
There are not many opportunities to own a piece of history. For whisky enthusiasts, a new distillery is a rare opportunity, and to own a sample of one of the first distilling's even rarer. Within the business world, staying at the front of a client's mind is vital. Corporate gifting has become a modern day courtship, offering businesses the chance to impress and show clients, business partners and employees they are appreciated in a genuine and thoughtful way. With this in mind, Lakes Distillery is offering a 'once-in-a-lifetime' gift, ideal for those who wish to astound. A dram of the finest single malt whisky is the ideal way to seal the deal. Now imagine the dram was poured from your very own branded cask containing one of the first distillings from England's largest whisky distillery, a gift from a loyal customer or supplier. A very select group of just 60 whisky enthusiasts in the world have the unique opportunity to write their name in hist
Read more