Bestway's Winter Warmers Heat Up Seasonal Sales
Booming coffee sales offer foodservice operators a huge opportunity to grow their hot drinks trade over the winter months, according to Bestway Wholesale, who are launching a range of 'winter warmer' offers. Mintel forecasts that out-of-home coffee sales will top £3bn by the end of 2016, and reports that along with specialist coffee shops and cafes, consumers also expect to be offered good quality coffee and hot drinks by fast food, restaurants, pubs and hotels.* Tony Holmes, Bestway's sales director for foodservice and retail, says, “Consumer expectations are higher than ever when it comes to enjoying hot drinks out-of-home, and operators should have a tempting and diverse offer to meet increased demand over the winter months. “We have a range of 'Winter Warmer' offers and promotions on hot drinks running to help operators raise their game and take a share of this £3bn market.” Products featured in Bestway's Price Hold Guarantee until the...