Vivreau and BRITA to form strategic partnership

20^th April 2012

Vivreau has announced an equal partnership with filtration experts BRITA GmbH.  The joint agreement is described as a ‘beneficial coming together of two significant brands, which will help each push into new markets and territories’. 

Stephen Charles Cohen, who will remain as Managing Director of Vivreau believes that now is the right time to join forces with BRITA, the only global filtration brand in the consumer market in order to move faster towards Vivreau’s long term vision.  Stephen enthuses:

“This exciting partnership represents a huge opportunity for both Vivreau and BRITA.  By leveraging each other’s strengths we are in the perfect position to take both companies to the next level and to intensify our expansion plans even more rapidly. 

It is an amazing achievement for a company that started out as a family business in the late 80’s to be forming an alliance with one of the biggest brand names in the consumer market and I could not be more excited about what the future holds for both companies.”

Vivreau originated as a privately owned family business 25 years ago, and during that time has grown to become the market leader in the development and manufacture of Table Water Bottling and purified drinking systems.  With an enviable portfolio of clients in the hospitality, business and facilities sectors, Vivreau has built a strong reputation for quality products and a superior customer support network.  This is a reputation that Stephen is passionate will remain:

“I would like to assure our current clients that the first class support and service that they have received over the past 25 years will continue and I look forward to sharing with them some of the exciting developments that this new partnership will allow us to offer, both to existing and new customers.”

Markus Hankammer, CEO of the Brita Group, is likewise delighted with the new partnership, and excited by the opportunity of working closely with Vivreau:

“This new equal partnership is ideal from both BRITA’s and Vivreau’s viewpoint.  As family businesses we have similar corporate cultures and both regard our products as an ecologically meaningful alternative to bottled mineral water.  Most importantly, our product ranges and target groups complement each others and we believe that together, we have a first class offering for our global audience.”

For further information on Vivreau please visit www.vivreau.com or call Debbie Tate, Director of Corporate Communications on 0208 813 3276.  For further information on Brita please visit www.brita.de or call Dr Sabine Rohlff, Director of Corporate Communications on 0049 175 45 29 438.