From Plough To Plate To Westcountry Fruit Sales

Westcountry Fruit Sales, the South West's leading distributor of fresh produce to the catering and retail trade, is delighted to announce the acquisition of speciality food distributors Plough to Plate.

Nigel and Sherry Boocock, who started Plough to Plate in 2001 to help the many artisan food producers in Cornwall find sustainable markets, have been working closely with the Westcountry team and sister company to ensure a smooth transition.

Westcountry Managing Director, Sean Williams, says Plough to Plate is a great fit with the existing Westcountry businesses: "This is a hugely exciting deal for us and for the speciality food trade in the far south west. Nigel and Sherry have done a fantastic job building a niche business whereby they have provided a unique marketing and distribution network for a great number of high quality, artisan producers of fabulous food and drink products.

The timing is absolutely perfect; Nigel and Sherry have been looking to move on to 'pastures new' and we have been looking to add more speciality and artisanal products to our existing fresh produce and dry goods offer."

Plough to Plate has an extensive catering and retail customer base across Cornwall and Devon, all of whom have one thing in common - a passion for fine food and drink. Westcountry Fruit Sales has great plans for the continued development of Plough to Plate which will be of real benefit to many local suppliers, as well as to quality-focused chefs and retailers alike.

"We plan to expand the speciality product range," says Sean, "to provide customers with an even more inspirational and unique selection of 'hard to source' ingredients, across the entire fresh, ambient and frozen categories of fine foods."

Plough to Plate customers can continue to order their products by ringing in or emailing in the normal way: - 01579 363942 or


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