Are You Ready To Cook?
North West
sustainable food business, Roaming Roosters, launches new Ready to Cook range,
offering customers healthy, meaty convenience meals.In keeping with
the Lancashire company's 'food that makes you feel good' strapline, the meal
range is made up from a selection of Roosters' grass fed meats.Coming from a
third generation of farmers and butchers, the company works with local,
sustainable farming suppliers, committed to the grass feeding techniques and
natural growth processes which ultimately make for a better end product. Grass fed meat
is proven to provide more Omega 3 fats and is four times higher in Vitamin E,
without any of the hidden, unwanted extras.
The new Ready
to Cook range priced from £2.95 to £5.50, gives people who lead a busy lifestyle
the chance to eat well, with minimum effort. The dishes come pre-seasoned
or with sauces, so that all customers need do is put in the oven in the ready
to bake tray, or throw into a pan and add extras such as rice, potatoes and
vegetables should they wish.
Roosters
created the range after realising there was a niche in the market for working
professionals leading a busy lifestyle. Food fast rather than fast food was the
emphasis and the company have created a variety of quality dishes to suit all
meat lovers.
“Made by our
skilled butchers, the Ready to Cook range is perfect for various customers and
their different lifestyles; we work alongside local farmers and work hard to
keep our foods natural and without any unnecessary stabilisers and modifiers,”
said Simon Mellin, co-owner of Roaming Roosters.
“We are keen to
take the stigma associated with the traditional 'ready meal' idea, and turn it
into a positive. Grass fed meat is a much healthier and tastier option
for customers; this combined with the minimal effort needed to prepare the
dishes makes them a must have in every household.”
Beef Olives are
amongst the meals; a creative dish that combines grass fed, dry aged minute
steaks with the company's homemade, free range British pork, Jalapeno and sun
dried tomato sausage meat.
Hunters Chicken
is set to be a new favourite; Roosters free range chicken breasts pierced and
stuffed with locally sourced Cheddar cheese and then wrapped in the company's
own smoked back bacon. Smothered in their homemade BBQ sauce, the dish
works well with sweet potato fries.
Inspired by
dishes from across the globe, the sustainable foodies have also created their
own Italian style meatballs. Minced British lamb, mixed with herbs and
spices is rolled into balls to create an exciting dish that can either be
cooked in the tray, or removed and cooked as you wish.
Paul White,
business development manager for the company said, “We've a number of different
dishes that we're sure will be a big hit with our customers. We like to think
we have made shoppers' lives a little easier, while ensuring there is no
compromise on the quality of their food.”
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