Mellow Yellow Shortlisted In The Grocer Gold Awards 2015
Farrington's
Mellow Yellow's commitment to environmentally sustainable farming has been
recognised in The Grocer Gold Awards 2015, the most prestigious awards in the
food and drinks industry. The brand, which is celebrating 10 years, has been
shortlisted as finalists in The Green Initiative of the Year category. The
awards focus on key business areas including innovation and customer
satisfaction and this is a new category for 2015 recognising “specific and
material achievements”.
Farrington's
Mellow Yellow launched in 2005 but it was two years before its launch in 2003
that farmer Duncan Farrington decided to become a LEAF Demonstration Farm and
planted his rapeseed crops under the LEAF Marque standard. This decision to
grow and produce his brand of cold pressed rapeseed oil to the highest
environmental standards, raised the bar of British produced culinary oils as he
led the growth of the sector within the UK.
Duncan has
taken a long term approach to environmentally sustainable farming, changing the
ethos of his family farm and making a commitment to continual trial, learning
and development. Duncan joined LEAF in 1993 and has played a vital role in the
wider organisation as a dedicated LEAF farmer.
One of the
unique aspects of being a LEAF Demonstration Farm is the accessibility people
have to the farm. From the nationwide
Open Farm Sunday event to visits from local schools or Woman's Institutes for
example; Duncan regularly hosts farm walks.
It is on these walks that you learn how agriculture and the environment
go hand in hand and Farrington's, like many other farmers, create the produce
on your local supermarket shelf.
Duncan's personal passion is how he looks after his soils, using the
very latest technologies, combined with traditional practices learned over
centuries. Indeed, Duncan's mantra is “From healthy soils, we produce healthy
oils”.
Cold pressed
rapeseed oil continues to grow in popularity and is much loved by chefs and
home cooks alike who appreciate its culinary and health properties. Duncan Farrington said “Farrington's Mellow
Yellow is the only LEAF Marque branded cold pressed rapeseed oil, and
highlights our unique approach to quality production that is at the core of our
trusted brand. We are delighted to be recognised in The Grocer Gold Awards
2015.”
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