Cold Snap Sees Sales of Warming Food and Drink Rise at Waitrose

A colder turn in the weather and a range of compelling promotions saw sales of winter classics rise, driving sales growth of 2.5% (excluding fuel).

Warming meals were high up on shopping lists last week, as sales of stuffing and Yorkshire puddings were up 13% and soup sales rose by 6%.

Wines, beers and spirits also had a particularly strong week as customers stocked up ahead of Christmas. Highlights from the 10% off wines, beers and spirits promotion for myWaitrose customers included wines from the Loire up 90%, Spanish wines up 99% and Portuguese wines up 84%. The trend for sipping tequila shows no signs of abating, as sales increased by 20% compared to last year. The revival of vermouth is continuing, with sales up 9%, and malt whisky enjoyed sales growth of 5%.

Highlights from the frozen aisle included battered fish, up 23% and prawns, up 21%.

Shoppers are choosing to be creative with their Christmas presents this year, as fill-your-own gift crates are proving to be the best-selling Christmas gift at Waitrose.

The first sushi bar in a UK supermarket opened last week at Waitrose Nine Elms, Battersea and is already proving incredibly popular with Waitrose customers.

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