Cold Snap Sees Sales of Warming Food and Drink Rise at Waitrose
A colder turn
in the weather and a range of compelling promotions saw sales of winter
classics rise, driving sales growth of 2.5% (excluding fuel).
Warming meals
were high up on shopping lists last week, as sales of stuffing and Yorkshire
puddings were up 13% and soup sales rose by 6%.
Wines, beers
and spirits also had a particularly strong week as customers stocked up ahead
of Christmas. Highlights from the 10% off wines, beers and spirits promotion
for myWaitrose customers included wines from the Loire up 90%, Spanish wines up
99% and Portuguese wines up 84%. The trend for sipping tequila shows no signs
of abating, as sales increased by 20% compared to last year. The revival of
vermouth is continuing, with sales up 9%, and malt whisky enjoyed sales growth
of 5%.
Highlights from
the frozen aisle included battered fish, up 23% and prawns, up 21%.
Shoppers are
choosing to be creative with their Christmas presents this year, as
fill-your-own gift crates are proving to be the best-selling Christmas gift at
Waitrose.
The first sushi
bar in a UK supermarket opened last week at Waitrose Nine Elms, Battersea and
is already proving incredibly popular with Waitrose customers.
If you want to find out more about Chef
Wise go to the Chef Wise web site just follow the links below.
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