High Spirits in Penderyn as Distiller Toasts Contract With the Co-Op
There are high spirits in Penderyn as the small distillery in the foothills of the Brecon Beacons toasts a contract to supply The Co-op with its award winning Welsh whiskey.
Penderyn's Madeira Finish Single Malt Welsh Whiskey will be stocked at The Co-op – which won The British Beer & Pub Association's Retailer Award earlier this year (October) - as part of a move by the community retailer to offer specially selected products from suppliers near to its local stores.
The distiller – which revived the Welsh whiskey distillation tradition after an absence of 100 years when it launched Penderyn on St David's Day, 2004 - produces just one cask a day of its malted barley spirit in a still invented exclusively for it by Dr. David Faraday, descendant of Victorian scientist Michael Faraday.
Rob Weller, Penderyn's National Sales Manager, said:
“It is great news, this is our first listing of this scale with a convenience retailer and it opens up new and important markets for us as we continue to grow, both domestically and overseas. Penderyn respects the long heritage of whiskey production and combines this with a unique, innovative approach to distilling. We pride ourselves on the taste, quality, purity and finesse of our products and we know this is an approach and passion shared by The Co-op.”
Simon Dryell, Ranging Manager for The Co-op's food stores in Wales, said:
“The quality and reputation of Penderyn Whiskey is renowned worldwide and, as a convenience retailer at the heart of communities in Wales, this is an important step in our commitment to offering quality, locally sourced produce in our stores.
“It's exciting to collaborate with producers such as Penderyn Whiskey who are as passionate about the quality of their products as we are. We are very pleased to add Penderyn Whiskey to the increasing range of locally produced food and drink available in our stores and, to bring the 'spirit' of Wales to more local communities.”
In recent years, Penderyn has become one of the most recognised brands to emanate from Wales, for more information visit http://www.welsh-whisky.co.uk/
To discover more about how The Co-op is stocking up on festive favourites visit http://www.co-operativefood.co.uk/christmas/
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