Justin 'Brie-ber' Voted Cheesiest Celeb

25 May 2012

Justin Bieber, Peter Andre and Dale Winton have achieved ‘legendairy’ status
by being voted the cheesiest celebs in a recent poll by Pilgrim’s Choice.
Other stinkers include Tom ‘extra mature’ Jones, Alexandra Burke,
troublesome duo ‘Ched-ward’ and TOWIE’s Mild Joey Essex.

The celebs making it onto the cheeseboard:

1. Justin Brie-ber
2. Peter Andre
3. Dale Winton
4. Tom Jones
5. Joey Essex
6. Jedward
7. Alexandra Burke
8. Tom Cruise
9. Nicole Sherzinger
10. Katie Price

But it seems cheese and glitz could now go hand-in-hand following a new
culinary craze of pimping up the ‘grate’ British sandwich.  Spreading its
way down the red carpet and injecting some serious glamour into our
lunchtime; make way for the ‘Glamwich’!

Pilgrim’s Choice research has shown one in five consumers are now adding
fancy fillings to make their lunch more exciting  and taking lunch making to
an alluring new level:

• One third (32%) of all consumers use high-quality cheese to add glamour to
a sandwich
• A fifth (21%) buy more interesting bread to make their packed lunch a more
exciting occassion
• One in ten sandwich makers add olives or pesto (10%)
• Nearly a fifth (18%) add sweet chilli sauce
• 12 per cent try to replicate sandwiches they have seen or bought in shops

Alastair Jackson, Marketing Director at Pilgrims Choice said: “It’s not just
people like Justin Bieber or Joey Essex who can be at the centre of a craze,
glamming up our lunchtime is growing in appetite, giving our lunch celeb
status when eating ‘al desko’.”

Taking one step further, Pilgrims Choice will be turning cheese and
sandwiches into works of art at the Bath & West Show between May 30th and
June 2nd. Consumers are also invited to drop by and have a go at creating
their own cheesy masterpieces.