Return of The Booze Cruise


22 May 2012

British booze cruise predicted to make resurgence in 2012.

The worsening crisis in the Eurozone will reignite interest in the cross
Channel booze cruises as consumers take advantage of the weakening Euro and
load up on bargains, according to new research from trade magazine Off
Licence News (OLN).

The combination of economic factors coupled with the UK’s Summer of events -
Queen’s jubilee, European football championships and the 2012 games – will
motivate consumers to travel to find the best value. Rosie Davenport, Editor
at Off Licence News said, "The real savings come if you're buying in for a
big gathering, so people planning Jubilee parties or summer weddings, will
be particularly tempted."

In 2010, large UK-based retailers including Sainsbury’s and Tesco closed
their Calais warehouse stores as exchange rates made booze cruises less
attractive and prices fell in UK supermarkets. But as the Euro continues to
weaken against the pound, the trend could see a resurgence.

The two remaining large operators in the northern French town, Majestic and
the Calais Wine Superstore, have both benefited from the closure of rivals
and retailers think the current conditions could make the trend fashionable
again.

The Calais Wine Superstore advertises shoppers can save between £2-3 on a
bottle and offers three bottles for £6. In some Calais stores it’s also
possible to pick up claret for £2 instead of £5 in the UK.

Rosie Davenport continues, “Going to France on a booze cruise and filling
your boot with bargains was a popular day trip in the eighties and nineties.
But with more and more cut price supermarket deals in the UK and the euro
getting stronger, by 2010 the savings didn’t justify the journey. As the
euro begins to nosedive against the pound, and cash-strapped consumers look
for ways to save money, jumping on the ferry or Eurostar is starting to look
more attractive again. Hopping across the Channel will become even more
appealing in the coming months when the average price for a bottle of wine
in the UK is expected to soar to over £5 for the first time – a 45p increase
on last year because of tax and inflation hikes.”

For more information about Off Licence News please visit
www.offlicencenews.co.uk


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