PEPSI LAUNCHES INNOVATIVE FACEBOOK APP FOR 2012 “KICK IN THE MIX” GLOBAL


30 May 2012

Pepsi unveil interactive Facebook app enabling users to star alongside the
Pepsi football athletes and DJ/producer Calvin Harris

Pepsi have announced the launch of their latest digital addition to the 2012
‘Kick in the Mix’ campaign, an innovative and sharable Facebook application,
which sees the world of music and football collide in a truly tailor-made
brand experience.

Pepsi’s interactive app follows the journey of the user moving through a VIP
party experience in which they meet, interact and hang out with the Pepsi
football stars, Agüero, Wilshere, Drogba, Lampard, Torres, Arshavin,
Podolski and five pre-selected Facebook friends along the way. The app
seamlessly pulls the users’ personal profile pictures in to the narrative,
featuring them throughout the video, making the experience unique for every
Pepsi fan and making them the star of the campaign.

The personalised functionality includes casting the user as a Remix DJ,
whose exclusive VIP party experience comes to life to Calvin’s hit single
‘Let’s Go feat. Ne-Yo’. 

Pepsi’s Facebook app will be available in over 35 countries around the
world. This commitment to giving Pepsi fans around the globe, a true
immersive experience, builds upon the beverage brand’s legacy in expert
digital marketing.

Claudia Lagunas, Director New Media and Digital at PepsiCo International
commented: “We’re thrilled to be announcing this amazing new app on
Facebook. Pepsi and its parent company PepsiCo have a legacy of implementing
cutting-edge digital initiatives and with this new app, we really wanted to
highlight the football and music elements of the ‘Kick in the Mix’ campaign
in an innovative and unique way.”

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