Pick The Perfect Wine With The New 'Plonk' App For iPhone



New App from Bibendum Wine Ltd. Available Exclusively on the App Store

Most of us know what our preferred type of food is, and have a bar or restaurant that is a favourite, but discovering new wines we like can be tricky. There are usually one or two trusted favourites we always reach for, but most of us are missing out on the huge world of wine, which is where the new Plonk App for iPhone comes in.

Bibendum Wine Ltd, the UK’s leading independent wine merchant, has created Plonk for anyone who finds themselves feeling lost in the supermarket wine aisle or staring blankly at a restaurant wine list. It’s something for those who want to know more, grow their knowledge and most importantly, improve their wine experience.

Starting with grape varieties and wine styles, the app helps people to understand the flavours they like, providing suggestions of something similar yet new to try. Displaying a selection of grape varieties in a ‘periodic table’ style, the app provides information about each grape, food matches and even gives an example of how to pronounce them.

So, if you’re grappling with grape varieties or wondering about wine in general, this sleek and easy-to-use app will change the way you approach wine and arm you with the knowledge to pick more exciting wines in supermarkets, restaurants and pubs.

Fiona Cochran, Director of Marketing at Bibendum Wine Ltd, commented: “Wine is notoriously a difficult subject to approach for a lot of people. We wanted to create something that challenged the way people usually interact with wine, simplifying the process but without ‘dumbing it down.’

Whether stuck in a Pinot Grigio rut or wanting to learn more about Muscat, Plonk will help broaden people’s wine knowledge enabling them to discover more unusual grape varieties, such as Gruner Veltliner and Bonarda. The app is the perfect wine buying partner and covers over 70 grape varieties and 25 wine styles across 14 countries around the world.

Cochran continued: “People are often confused when it comes to wine but the trend for technology being used to help us make everyday decisions, such as what we want for dinner, is growing. Plonk has been designed to challenge the way people perceive wine and help increase basic understanding and what better way to do it than in the palm of your hand”.


The Plonk App is available from the App Store on iPhone  www.AppStore.com/Plonk. It will be free for the first two months.

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