The Pizza Capital Of The UK Revealed
The argument
has finally been settled – residents of Oxford have been revealed as the
nation's biggest pizza lovers, according to a new study.
The surprising
research from Papa John's into pizza eating habits has found that a staggering
49% of city natives* sampled eat at least one take-away pizza a week – with
almost one third of people spending over £21 on every order, more than any
other city in the UK.
Unexpectedly,
the results also uncovered that Oxford locals enjoy ordering pizza on a Monday
more than any other day of the week. So Papa John's has decided to reward all
pizza lovers in Oxford over the coming May Bank Holiday weekend by extending
its Papa's 'Quality Guarantee' promise and declaring a 'Campaign for Better
Pizza'.
Papa John's
became the first pizza chain in the UK to offer a no-quibble 'Quality
Guarantee', driven personally by the company's founder and CEO, Papa John, and
his obsession with fresh quality ingredients in all of his pizzas. Through the
'Quality Guarantee', in the unlikely event that a customer is not totally
satisfied with their Papa John's pizza, they can request a replacement
completely free of charge.
As part of the
pizza chain's exciting commitment to the pizza-loving people of Oxford, for one
weekend only, from Saturday 2nd May – Monday 4th May, they are extending the
Papa's 'Quality Guarantee' and pledge that if a customer is not 100% happy with
the quality of their pizza from another national pizza delivery chain, Papa
John's will replace it like-for-like, free of charge and no questions asked.
Commenting on
the survey findings, senior marketing director, Andrew Gallagher, said: “The
people of Oxford really love pizza. They eat more and spend more on take-away
pizzas than anyone else in the UK. But they also demand quality – more than
half of the people we asked said that quality food is the most important
consideration when ordering a take-away pizza.
“Our Quality
Guarantee underlines our confidence in our own pizzas, and it makes sense for
us to offer to replace other pizzas if the quality doesn't measure up to the
exacting standards of Oxford's pizza fans. We believe that the greatest
pizza-lovers deserve to enjoy the best pizzas, guaranteed.” he added.
To claim the
offer, Oxford residents must visit www.campaignforbetterpizza.co.uk. An online
proof of purchase receipt must be submitted with the claim to qualify for a
free replacement pizza**.
Papa John's was
founded in the USA in 1984 and there are now almost 300 stores across the UK,
each fulfilling John's 'Better Ingredients. Better Pizza' philosophy. Papa
John's has more than 4,600 stores in 36 countries.
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