Malmaison, Smoak, Hotel Du Vin and Bistro Du Vin create two new food and beverage clubs
24 January 2012
Hotel du Vin, Bistro du Vin, Malmaison and Smoak have
announced the creation of two new food and beverage dining clubs - ClubMal and
Societe du Vin. The brands have over the years created several food and
beverage initiatives tailored to their loyal following of diners. In the new
wave of voucher third parties they have created a programme where their guests
reap the discounted benefits with no hidden costs, just great perks passed
directly to the consumer.
Fond favourites at the hotel restaurants such as the Roast
du Vin with two courses for Sunday lunch, cheese and wine platters with a
bottle of wine and the Mal Steak Nights will all continue to be available, but
this is something more.
The two programmes - ClubMal for Malmaison and Smoak, and
Societe du Vin for Hotel du Vin, Pub du Vin and Bistro du Vin, launched on the
4th January 2012 with a 50% off food offer for January. On registration an
email is dispatched with the latest offers based on the register's preferences.
Each month the brands will distribute varying promotions as well as individual hotels
providing independently tailored offers for the properties. The user simply
clicks on the URL to the registration pages, completes the form stating their
preference, and will receive the voucher via email or direct to their smart
phone. There is no obligation or cost to sign up and receive
the offers.
In addition, Hotel du Vin, Pub du Vin, Bistro du Vin,
Malmaison and Smoak will be working with their nominated suppliers to create
bespoke packages, events and offers integrating their valued products. Everything from Donald Russell steak nights
and La Cave à Fromage cheese tastings, to exclusive competitions and inspired
menu's created in partnership with local suppliers; the offers will support the
brands ethos of homegrown and local, a celebration of all that's great about
the regions and their amazing people.
Malmaison will convert any pessimist with divinely tasty,
beautifully presented cuisine prepared with incredible local ingredients and
served with passion. All the Mal bars have lashings of attitude, and have been
designed with an eye to the hip, trendy and chic, offering patrons a venue in
which to sip delicious signature cocktails before taking up the ClubMal offer. Hotel
du Vin's concept is bistro dining and an excellence in wine with rooms attached.
An elegant and atmospheric setting for lunch or dinner and an ideal place to
meet, celebrate or simply pass the time. Add to this the
passion for everything from whisky to local beers and of
course, wine, all served by knowledgeable, helpful and passionate people.
The programmes ClubMal and Societe du Vin are about
rewarding and engaging the loyal diner at a time when the passion for great
dining reigns supreme, but a cost conscious market place dictates a need to
drive value for money.
About Hotel Du Vin:
Hotel du Vin combines an elegant and unpretentious
style with an unquestionable devotion to wine. The luxury hotel offers
fourteen converted spaces, including a Georgian townhouse, a brewery, and
a hospital, all eclectically furnished in a timeless manner. Guests
can enjoy a trademark hotel bistro serving outstanding, locally sourced produce
from its new homegrown and local menu, an outstanding cellar, Egyptian
linen and monsoon showers in the guest rooms, a Laroche tasting room for
the wine-lover, a cigar shack in its gardens,
and inspiring original art in its halls.
About Malmaison:
Malmaison offers twelve boutique hotels in the UK
PR Contact:
Louise Philip
Malmaison and Hotel du Vin
The Quayside
NE1 3DX
0191 233 1057
www.malmaison.com
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