Malmaison, Smoak, Hotel Du Vin and Bistro Du Vin create two new food and beverage clubs



24 January 2012
Hotel du Vin, Bistro du Vin, Malmaison and Smoak have announced the creation of two new food and beverage dining clubs - ClubMal and Societe du Vin. The brands have over the years created several food and beverage initiatives tailored to their loyal following of diners. In the new wave of voucher third parties they have created a programme where their guests reap the discounted benefits with no hidden costs, just great perks passed directly to the consumer.

Fond favourites at the hotel restaurants such as the Roast du Vin with two courses for Sunday lunch, cheese and wine platters with a bottle of wine and the Mal Steak Nights will all continue to be available, but this is something more.

The two programmes - ClubMal for Malmaison and Smoak, and Societe du Vin for Hotel du Vin, Pub du Vin and Bistro du Vin, launched on the 4th January 2012 with a 50% off food offer for January. On registration an email is dispatched with the latest offers based on the register's preferences. Each month the brands will distribute varying promotions as well as individual hotels providing independently tailored offers for the properties. The user simply clicks on the URL to the registration pages, completes the form stating their preference, and will receive the voucher via email or direct to their smart phone. There is no obligation or cost to sign up and receive
the offers.

In addition, Hotel du Vin, Pub du Vin, Bistro du Vin, Malmaison and Smoak will be working with their nominated suppliers to create bespoke packages, events and offers integrating their valued products.  Everything from Donald Russell steak nights and La Cave à Fromage cheese tastings, to exclusive competitions and inspired menu's created in partnership with local suppliers; the offers will support the brands ethos of homegrown and local, a celebration of all that's great about the regions and their amazing people.

Malmaison will convert any pessimist with divinely tasty, beautifully presented cuisine prepared with incredible local ingredients and served with passion. All the Mal bars have lashings of attitude, and have been designed with an eye to the hip, trendy and chic, offering patrons a venue in which to sip delicious signature cocktails before taking up the ClubMal offer. Hotel du Vin's concept is bistro dining and an excellence in wine with rooms attached. An elegant and atmospheric setting for lunch or dinner and an ideal place to meet, celebrate or simply pass the time. Add to this the
passion for everything from whisky to local beers and of course, wine, all served by knowledgeable, helpful and passionate people.

The programmes ClubMal and Societe du Vin are about rewarding and engaging the loyal diner at a time when the passion for great dining reigns supreme, but a cost conscious market place dictates a need to drive value for money.

About Hotel Du Vin:

Hotel du Vin combines an elegant and unpretentious style with an unquestionable devotion to wine. The luxury hotel offers fourteen converted spaces, including a Georgian townhouse, a brewery, and a hospital, all eclectically furnished in a timeless manner. Guests can enjoy a trademark hotel bistro serving outstanding, locally sourced produce from its new homegrown and local menu, an outstanding cellar, Egyptian linen and monsoon showers in the guest rooms, a Laroche tasting room for
the wine-lover, a cigar shack in its gardens, and inspiring original art in its halls.

About Malmaison:

Malmaison offers twelve boutique hotels in the UK, all featuring super slinky rooms and suites, with super-fast broadband. Guests can enjoy visiting the high-octane bars stocked with cocktails and bubbly within the hotels and can dine on the best local produce in the hotel restaurants.

PR Contact:

Louise Philip
Malmaison and Hotel du Vin
The Quayside  
Newcastle
NE1 3DX
0191 233 1057
www.malmaison.com 

Comments

Post a Comment

Popular posts from this blog

The Era Of Ultra-Premium Sipping Vodka - Discover The Ultimate Luxury Of British Made Quintessentially Vodka

Image
The era of ultra-premium vodka has dawned. Quintessentially Vodka redefines luxury spirits with sleek design and a liquid of such discerning quality that is quite simply perfection on ice. The exclusive British made ultra-premium vodka with its emblematic black matte bottle - already an essential in the most elite bars, awarded restaurants and private member clubs in the UK - launched into Harvey Nichols in April 2013. Quintessentially Vodka is produced in one of Britain's oldest continuous working distilleries, where each bottle is individually handled by distillery fellows wearing white cotton gloves to protect the beautiful bottle. The Vodka is crafted from the finest organic wheat and purest English water (filtered through ancient pebble beds). These artisanal practices culminate in the smoothest, purest liquid to sip, savour and enjoy. Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most ...
Read more

A recipe for perfect Yorkshire pudding

Image
A lot is spoken about Yorkshire pudding but is in not such a very difficult thing to do. All it is, is a batter mix that is put in a mould with some oil so that it soufflés up as it bakes. As long as you follow a few simple rules then you should have a perfect pudding every time. To make the batter you will need. 125g/8oz plain flour 300ml/¾ pint milk 2 eggs Pinch of salt Some vegetable oil. Now a lot of propel say that you need a strong bread flour to make a god batter for Yorkshire puddings but I have found that over time it does not really matter. But if you are going to use a strong flour let it rest for a little longer to allow the glutens to start working and get soaked up in the liquid . Take you flour and sift it in to a bowel to make sure that you do not get any lumps. Then make a well in the middle and crack your eggs in to that. Now taking a whisk start to work the eggs in to the flour. It will start to from a thick paste. If you think that it is getting to hard to work then...
Read more

The Lakes Distillery- Sealing Deals With Drams

Image
There are not many opportunities to own a piece of history. For whisky enthusiasts, a new distillery is a rare opportunity, and to own a sample of one of the first distilling's even rarer. Within the business world, staying at the front of a client's mind is vital. Corporate gifting has become a modern day courtship, offering businesses the chance to impress and show clients, business partners and employees they are appreciated in a genuine and thoughtful way. With this in mind, Lakes Distillery is offering a 'once-in-a-lifetime' gift, ideal for those who wish to astound. A dram of the finest single malt whisky is the ideal way to seal the deal. Now imagine the dram was poured from your very own branded cask containing one of the first distillings from England's largest whisky distillery, a gift from a loyal customer or supplier. A very select group of just 60 whisky enthusiasts in the world have the unique opportunity to write their name in hist...
Read more