Top ten food predictions for 2012
2 January 2012
As we predicted last year, money will be a key factor in the
food trends for 2012:-
1 Price Increases on food – At the back end of last year the
manufacturers supplying the retailers realised that they needed to force the
raw material increases through the chain if they were going to survive and
understandably so. Anything grown in the ground has increased, especially the
basics so expect people to think even more carefully about what they put in
their shopping basket.
2 Granny’s cooking – Retro was big in 2011 and the desire
for security and safety in an uncertain environment will steer cooking towards
old family recipes. People still have egos and pride and what better way to
show off than by resurrecting that old recipe that was handed down through the generations?
– Could there be a rise in dumplings, suet puddings and the like?
3 More of the Grain – Home baking and cooking is a hot trend
and people want to know more about what they are eating but without spending a
huge amount. Whole grains are great value for money and the likes of Quinoa,
oats and cornmeal could see a surge in 2012.
4 Forage, forage, forage – we predicted hedgerow flavours
for 2011 and this will continue but expand into the general wild. Expect to see
a rise in types of mushrooms, herbs and berries in people’s diets. Wild garlic anyone?
5 Whatever Twitter says – As social networking becomes
viral, people want to share the good and bad things in food. In the past it was
all about what Delia said, going forward it will be a lot more about that
latest blog report, that Twitter comments and that facebook photo. And we can’t
predict what ‘that’ will be.
6 The rise of the minor celebrity chef – following on from
the previous comments, there will be a big rise in passionate cooks moving into
doing video blogs on recipes, and these will become so much more accessible through
the social media movement. So it won’t be Delia’s goose fat as the big thing
next year, it will be a Youtube special chef. My Secret Kitchen will be jumping
on this trend with a new video blog starting soon.
7 Moroccan – Full of Spices and flavours, a healthy diet
with grain and greens and a little different with not too many expensive
ingredients, Moroccan has been hovering around for a while. Expect 2012 to see
a full blown launch of all things North African.
8 South American – We were wrong last year. We stuck our
neck out with predictions that this continent would be big in 2011. It grew but
not how we thought. Peru is
widely predicted to be the big flavour country in the ‘States for 2012 so we
expect this to jump over to the UK
along with Brazil
for 2012. And if the food goes superbly with Caipirinhas we won’t be
complaining.
9 French Macaroons – 2011 was the year of the Whoopie Pie,
an attractive and fun filled cake. One of the key reasons for it’s popularity
was it looked cute. We think French macaroons will be big for 2012 for a similar reason, so expect to see gaudy
shop windows full of ‘em. Whoopie pies will also get a makeover and remain
popular but with alternative flavours and styles becoming big.
10 Back to the Dinner Table – As family values become ever
more important, there will be a push to get more social interaction into the
family dinner table which has declined over recent years. More family get
togethers and more group meals will mean recipes involving more members of the
family. What better way of bring a family closer together than cooking.. unless
it goes pear shaped…
My Secret Kitchen is the UK ’s first food and drink tasting
company. The team has spent many years travelling the world and presenting food
trends to major food manufactures. They now spend their time launching unusual
and trend setting foods through home tasting events throughout the UK . Think the Tupperware
party concept… but with food.
For more information or to try some samples of some
inspiriational products contact
Phil Moran
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