Schwartz and McCormick reveal the hottest culinary trends for 2012
13 January 2012
Herbs and spices expert Schwartz, in partnership with parent
company McCormick & Company, Incorporated, a global leader in flavour,
uncovers the future of flavour and releases its first ever global Flavour
Forecast. Since 2000, the report showcases McCormick and Schwartz leadership in
culinary trends and innovations. It pinpoints common trends and flavours
driving culinary innovation and reveals a singular set of forces driving what
we will eat across the globe in coming years. In the UK
Trends highlighted in the report include honouring a
cuisine’s traditional roots, seeking the ultimate in sensory stimulation, a
focus on vegetables, simplicity, flavourful swaps, and breaking boundaries.
Flavour Forecast 2012 shapes the future of flavour and is
based on a year-long process of culinary exploration, data discovery and
insight development. An international panel of chefs, sensory scientists, trend
trackers, marketing experts and food technologists from Schwartz and McCormick
collaborated to identify the trends and flavours.
Paola Bassi, Schwartz UK Marketing Director, comments, “This
year’s report is the first ever global edition of the Flavour Forecast and underscores
our commitment and passion to flavour. No one knows flavour better than
McCormick. We make a difference in the
way people create and experience food every day. Flavour Forecast 2012 reveals
the surprising finding that the trends driving our food choices are strikingly
similar from region to region, even though the specific foods and ingredients
we enjoy are rooted in our local cultures.”
To bring this year’s culinary trends and flavour
combinations to life in the UK ,
Schwartz is collaborating with Chef Maria Elia, who has added her twist on
Flavour Forecast by developing six contemporary new recipes appealing to the UK
TV personality and author Maria Elia, who is head chef at
acclaimed Joe’s Restaurant in South Kensington, says “Being on top of culinary
and flavour trends is something I’m passionate about as a chef, so it's a
pleasure to work with Schwartz on their Flavour Forecast 2012. I get to
experiment with my love of flavour combinations and create innovative recipes,
applying a fresh perspective on tradition that balances modern tastes and
cultural authenticity. It's a fun and exciting challenge; a global adventure to
inspire the palate!”
Steve Love adds, “Flavour Forecast 2012 demonstrates six
global trends with some inspiring and delicious regional flavour combinations
and food experiences, allowing you to eat in many countries without leaving
your home nation. Now in its fourth year in the UK
With over 100 years of experience and genuine passion for
flavour, Schwartz is McCormick’s leading “herbs and spices” brand in the UK
Schwartz’s extensive product portfolio spans into different
sectors including recipe mixes, wet sauces, gravies and innovative stir fry seasonings.
To learn more about Flavour Forecast 2012 in the UK
McCormick – together with Schwartz – FLAVOUR FORECAST 2012 A
summary of the six trends and corresponding flavour combinations:
TRENDFLAVOUR COMBINATIONS
RECIPES BY
MARIA ELIA & STEVE LOVE
Honouring Roots
Celebrating the origins of a cuisine is a renewed global
priority. Chefs are preserving these roots by applying a fresh perspective that
balances modern tastes and cultural authenticity.
Korean Pepper Paste with Sesame, Asian Pear & Garlic –
BBQ with a global twist Cumin with Sofrito – Authentic Hispanic foundational
flavours
MARIA ELIA
Raw Lamb Kibbeh and Asian Pear Salad
SCHWARTZ, STEVE LOVE
Almond & Date Bulgur Salad with Sofrito
Quest for the Ultimate Culinary explorers are seeking out
combinations that create powerful, harmonic bursts of elemental flavours for
the ultimate taste experience. For
some, this equals superlative quality; for others, it is
about a patchwork of textures, colours and layers of enjoyment.
Dill with Mint, Melon & Cucumber – The ultimate
refresher Meyer Lemon with Lemon Thyme, Limoncello & Lemon Peel – The
ultimate lemon experience
MARIA ELIA
Watermelon Cooler Cocktail
SCHWARTZ, STEVE LOVE
Lemon Blanc Cocktail
Veggies in Vogue
Veggies have long suffered from overcooking, over saucing
and lack of inspiration. Now, thanks to the enthusiasm of chefs, the quality of
seasonal produce and the unstoppable growth of fresh markets, it’s finally
veggies time to shine.
Aubergine with Honey & Harissa – Worldly vegetable with
sweet heat.
Squash with Red Curry & Pancetta – Versatile veggie with
a touch of Thai.
MARIA ELIA
Honey, Harissa Marinated Aubergines wrapped in Kataifi
SCHWARTZ, STEVE LOVE
Squash Ribbon Salad with Red Curry Vinaigrette
Simplicity Shines
The most memorable food is often the simplest. Cooks are
focusing on quality ingredients with simple preparations. Clear, unpretentious
flavours celebrate the basics – and remind us what real food tastes like.
Vanilla with Butter – Pure essentials for real goodness
Ginger with Coconut – Warm spice meets tropical favourite
MARIA ELIA
Jerusalem Artichoke and Vanilla Soup with Seared Scallops
SCHWARTZ, STEVE LOVE
Gingered Banana Tarts with Coconut Ice Cream
Flavourful Swaps
Small changes can help us make consistently better choices
for the mind, body and soul – without sacrificing enjoyment. Herbs and spices
are a great way to add flavour and improve taste with less fat, salt and sugar.
Red Tea with Cinnamon and Plum
– Better-for-you drink meets fruit and
spice
Grapefruit with Red Pepper – A new take on lemon pepper
MARIA ELIA
Red Tea Ganache with a Cinnamon and Plum
Compote
SCHWARTZ, STEVE LOVE
Cuban Chicken with Salsa Fresca
No Boundaries
Culinary trailblazers are cooking outside the lines by
discovering, reinventing and even playing with food. We now have the freedom to
explore, shedding the confines of traditional ‘rules’.
Blueberry with Cardamom & Corn Masa – From every day to
extraordinary Sweet Soy with Tamarind & Black Pepper – Steak Sauce with an
Oriental Flair
MARIA ELIA
Blueberry and Cardamom Glazed Ham
SCHWARTZ, STEVE LOVE
Tofu, Butternut Squash and Brussels
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