Make Time, Make Tetley - Make Your Own POS!



PRESS RELEASE
November 2012

In the midst of the biggest marketing campaign of the last 10 years, running across both retail and out of home, there has never been a better time for caterers to serve Tetley tea. In an effort to modernise the brand, the ‘Make Time, Make Tetley’ strap line aims to appeal to the growing sector of younger tea drinkers. As part of this, caterers can now order a full range of point of sale items, featuring a new updated design and the ability to personalise with your brands identity, free of charge!

With this new development to the range, establishments have the ability to add their brand name and identity to their order, before having the choice to print manually or order from the website for delivery. The POS range, including strut cards, loyalty cards and posters, is available on a free trail for a limited period.

Dorothy Sieber, Marketing Director for Tetley Tea explains how caterers can stand out from their competitors with the personalised POS range:
“With 10 Million UK Households purchasing Tetley, and consumers telling us that they would drink more tea out of home if it was a brand they know and like the importance of highlighting the brand of tea you serve can not be underestimated.  Point of sale has always been a fantastic tool for establishments to generate brand awareness and association, and now with the ability to link your logo with the Tetley lozenge on the same piece of POS, you can quickly and easily reinforce the fact you serve a consistent and quality cup of Tetley tea.”

With Tetley’s new positioning strategy taking shape across a multitude of media channels and in conjunction with the retail division, there hasn’t been a better time to promote your tea offering. The new POS range is available to caterers either as a fully printed and delivered service (max of three of each design and delivered in 7-10days) or in a fully customisable, ready to print design.

For further information about the new Tetley POS range please call 0845 6066328 or visit www.tetleyforcaterers.co.uk. 

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