L'Atelier de Courvoisier: An Extraordinary Journey For The Senses


   
  28 Nov 12
Courvoisier is delighted to announce the launch of L'Atelier de Courvoisier - an explorative insight into its renowned ageing cellar in Cognac. L'Atelier will celebrate the alchemy of this prestigious cognac: the meticulous craftsmanship of our master blender Patrice Pinet in bringing together regional grapes, copper pot stills, new oak barrels and intricate techniques to create this most precious liquid.

This one-of-a-kind experience will take place in the exclusive Tasting Room in the Wine Shop on the lower ground floor of Harrods, London from Wednesday 5 to Sunday 9 December.

Each day, between 12 and 4pm, brand ambassador Rebecca Asseline will be conducting tastings of Courvoisier's celebrated XO directly from the barrel and explaining the magic behind the brand. On Saturday 8 December, L'Atelier will play host to a one-off special evening, hosted by master blender Patrice Pinet, where guests will embark upon an immersive and educational journey through Courvoisier's rich heritage and alchemy.

It will begin with a bespoke cognac cocktail designed especially by Nathan Merriman of London's iconic The Ivy, followed by a mouth-watering food pairing experience to bring out the very best of the rich aromas found in Courvoisier XO and finally an unforgettable sensory experience known as 'Le Nez' which accentuates the three distinctive flavours in Courvoisier XO: iris flower, crème brûlée and orange.

Finally, Patrice will offer a rare chance to taste Courvoisier Succession J.S. - a prestigious blend created to commemorate the bicentenary of the crowning of Napoleon as Emperor of France. Housed in a beautifully handcrafted wooden replica of Napoleon's War Chest, just 2,500 bottles of this exclusive marque were produced globally, retailing for £3,500.  Succession is a blend of the most refined cognacs from one of the finest Grande Champagne cru suppliers, which were offered exclusively to the Courvoisier house specifically for this particular blend and in testament to their long-standing relationship.

In the sensory-rich L'Atelier, visitors will learn more about the innovative cognac and the methods which have been perfected over the past two centuries to make Courvoisier the UK's number one. There will be a stunning installation of vials filled with Courvoisier's eaux-de-vie to demonstrate the ageing process of this treasured liquid in all its glory, authentic barrels flown all the way from Jarnac, as well as a variety of samples depicting the complex journey from grape to glass.

For a unique chance to take part in the alchemy experience at L'Atelier de Courvoisier on Saturday 8 December register your interest by emailing courvoisieratelier@focuspr.co.uk by 24 November 2012 stating your preferred time slot (6pm, 7.15pm or 8pm).

For further information visit http://courvoisier.com/uk/atelier or facebook.com/Courvoisier or follow us on Twitter.com/CourvoisierUK.

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