The Naked Truth About British Women's Weight Loss Antics
This March,
the SPLENDA® Sugar Alternative team has joined forces with celebrity healthy
cooking guru, Nadia Sawalha to show women that weight management doesn’t have
to be stressful with the Small Steps campaign.
From
stripping completely naked to blow drying wet hair and even breathing in,
British women go to extreme and somewhat bizarre lengths to think themselves
slim, according to new research released yesterday by the SPLENDA® Sugar
Alternative team.
The new poll
of nearly 2,000 women commissioned by the SPLENDA® team found that 81 per cent
of British women find dieting stressful and nearly half of them (46 per cent)
said stress is the main reason for them to fail on a diet.
The survey
also revealed that many women feel extreme pressure to get results from dieting
with some reverting to extreme measures to reach their goals. The strange
tactics included:
· Stripping completely naked before
weighing themselves: 49 per cent (nearly one in two)
· Going to the toilet before weighing
themselves: 53 per cent (more than half)
· Weighing themselves as soon as they
get out of bed: 37 per cent (nearly four in 10)
In a bid to
relieve some of the stress with weight management and help her fellow dieters
keep on the straight and narrow, on the 4th March Nadia will launch the Small
Steps Motivation Line, offering real weight loss advice and cake curbing tips.
Long suffering dieters can simply call 0800 138 6525 for some inspiration from
Ms Sawalha to help keep them on the dieting wagon.
Nadia
explains, “Cutting out the foods you love when you’re on a diet is never going
to work, as in my experience, it usually ends in a frightening binge! That’s
why I’m launching the Small Steps Motivation Line, to give women real advice
and share the small changes that we can make to our everyday lives. It’s not a
big deal but it can make a big difference! These changes can be as simple as
making lower calorie recipes by swapping sugar for SPLENDA®, cutting down
portion sizes or going for an extra five minute walk a day.”
Working
closely with the SPLENDA® team, Nadia has also created a range of
figure-friendly, simple recipes. So why not take time out with mum this
Mother’s Day, and treat her to afternoon tea with Nadia’s beautiful Earl Grey
Mini Bakes, or whisk up some delicious Chocolate Easter Cupcakes, the kids will
love them, they taste great and best of all they are lower in sugar.
Switching
from sugar to SPLENDA® is an easy swap which can make a big difference - One
teaspoon of SPLENDA® (0.5g) contains 2 kcal compared to a spoonful of sugar
(5g) which contains 20 kcal. This means that switching just one spoonful of
sugar to SPLENDA® every day could save over 6,500 calories in a year! And
what’s more, 90% of people love the taste* of SPLENDA® so you can still enjoy
those sweet treats.
Available in
both a Sweet Minis and Granulated format, SPLENDA® is great for use in hot
drinks, but also for baking the desserts you love, but without all of the
calories of sugar.
To learn more
about SPLENDA® Sugar Alternative and the ‘Small Steps’ campaign with Nadia
Sawalha, or to view her recipes and tips please visit www.splenda.co.uk
*90% of 3,707
people asked (SPLENDA® Survey, 2012)
Home of Recipes, Kitchen Management
and much more
Comments
Post a Comment