Kuoni launches nationwide marketing campaign for South American adventures 




13 August 2012

Kuoni has announced the launch of a dedicated nationwide marketing campaign
highlighting adventures, exploration and unworldly landscapes in South
America.

Kuoni's 21 retail stores and four partnership stores have increased sales to
the South America region by providing tailored expert advice and sharing
first-hand experiences.

Kuoni's well-travelled and knowledgeable travel experts are ready to craft
an adventure to South America completely tailored to the customer’s needs.
Among the South American itineraries featured in the latest campaign is
Brazil. Travellers can take in the highlights on a 13 night independent
itinerary starting in Rio with its famous Copacabana Beach, Sugar Loaf
Mountain and the statue of Christ the Redeemer, then marvel at the
spectacular natural wonder of Iguaçu Falls, the meeting place of Iguaçu and
Paraná Rivers. A cruise on the Amazonian river is also featured.

Peru offers unforgettable experiences and memorable adventures including the
ancient man-made wonder, Machu Picchu which is on many peoples must-see tick
list. The country recently drew crowds in London's Covent Garden, where the
Peru Tourist Board and TV personality and adventurer Ben Fogle produced a
three-metre high Lego model of Machu Picchu.

Kuoni is also offering a "Taste of Peru" on a 7 night private tour. On the
tour, customers will visit Peru's capital Lima, Cuzco, the ancient capital
of the Incas, and the Sacred Valley, deemed to be the heartland of the Inca
Empire due to its unique location. 

Another South American destination highlighted by Kuoni is Chile, a diverse
landscape enabling explorers to experience climatic extremes. From the
driest place on earth, the Atacama Desert, to the natural beauty and the
spectacular fjords and glaciers in Torres del Paine National Park, Chile is
perfect for trekking and breath-taking vistas. Kuoni's personal travel
experts can tailor-make holidays to include the mystical Easter Island home
of the Moai statues, another awe-inspiring sight.  

Sarah Beckwith, Market Manager said: "Kuoni launched the new Discover
brochure in October 2011, bringing together the very best of Kuoni's
escorted tours and highlighting the opportunities for tailor-made travel,
particularly in South America, to experience a true adventure, iconic sights
and treasured moments. 

"We hope this dedicated campaign will inspire our customers as these
incredible and spectacular destinations are put under the spotlight."

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