15 August 2012
More than three quarters of British parents would agree that their child’s
lunch box is healthy but research published by the University of Leeds has
revealed that only 1% of children’s lunchboxes actually meet the
Government’s nutritional standards. With over 5.5bn packed lunches being
eaten each year in the UK, that’s a lot of mums who are looking for
nutritious yet tasty ideas for their kids five days a week.
YAZOO, the nation’s favourite milkshake, belongs to an exclusive selection
of drinks which meet current government legislation for drinks that can be
freely sold in schools. Parents can be assured that it is a healthier
alternative to high sugar soft drinks and an ideal lunchbox filler, at price
that’s right.
In fact, consuming milk and other dairy products five or six times a week
could boost brain power . It was revealed that those who consumed milk and
dairy performed up to five times better than those who consumed less dairy
based products. Indeed, YAZOO found that 35% parents admit to giving their
child milk to drink to aid their energy levels.
Nearly a quarter of parents admit to giving their 12 to 14 year old child
energy drinks to aid energy levels, yet 61% of those parents admitted that
they thought energy drinks are not very good for their child’s health at
this age . Low in fat YAZOO also contains less than 5% added sugar and is
free from artificial sweeteners and preservatives. It’s not just what’s left
out that makes YAZOO a healthier alternative to some other soft drinks, it’s
also packed with calcium and a good source of vitamin B.
Why should kids drink milk?
• Milk is one of the best sources of calcium which is vital for healthy
growth and strong bones
• Children between the ages of 7-10 years should get at least 550mg of
calcium each day and a small 200ml bottle of YAZOO provides kids with 30%
of their RDA , so there’s no tastier way of getting calcium into their
bodies
• Milk also contains protein which is important for muscles and body
strength. A small 200ml bottle of YAZOO contains about 6g of protein and can
make a good contribution to the daily protein intake kids need!
• Children who drink milk have comparable or lower BMIs compared to children
who don’t drink it
According to health expert Dr Jennie Cockroft (Director of Nutrition at
Purely Nutrition Ltd), “Many children’s drinks have been banned from schools
and lunchboxes but because YAZOO contains no artificial sweeteners or
preservatives and less than 5% added sugar, your school will be happy for
you to pop one in your child’s lunchbox to quench their thirst at lunch or
to keep them going on the way home. Not only that but you’ll be providing
your child with a healthy calcium-kick at the same time”.
YAZOO is aware that not everyone may like the taste of plain milk, but
adding natural flavour is an effective solution. Available in Chocolate,
Strawberry and Banana, YAZOO is available in a choice of bottle sizes and is
low in fat, free of artificial sweeteners and preservatives and contains
more than 90% milk. One 475ml bottle of YAZOO offers consumers 70% of their
recommended daily allowance of calcium as well as other minerals and
vitamins.
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