23 August 2012
Red Tractor and Debra Stephenson celebrate great farming and great food by
asking the nation to buy, cook and eat!
RED TRACTOR WEEK 2012 (24th – 30th September)
Launching 24th September, Red Tractor Week 2012 will be showcasing what the
logo means and explaining how it provides the shopper with a shortcut to
affordable, quality food and drink, covering food safety, environmental
protection, animal welfare as well as a clear guarantee of origin.
The week is backed by ex- Coronation Street and Bad Girls actress, Lorraine
show-star, and celebrity mum of two Debra Stephenson, who through fun and
engaging activity will show shoppers how broad and versatile the logo is,
and just how easy is it to buy, cook and eat Red Tractor foods.
Debra says; “Since I’ve become aware of the Red Tractor logo, it’s great to
see the breadth of food and drink products that it’s on. Red Tractor
products are available at your local supermarket, covering everything from
meat to fruit and veg, cereals to dairy and even beer, everything I need to
feed my family for a week at an affordable cost, and I’m safe in the
knowledge that the food has been produced to good standards.”
Red Tractor Week 2012 will involve a number of exciting activities designed
to educate shoppers on the availability and accessibility of Red Tractor
products and the values behind the logo. There will be fun cook along videos
with Debra, an exclusive look ‘Behind the Logo’, a nationwide cookery
competition and a regional schools initiative which will help to educate
future shoppers about where food comes from.
Richard Cattell, Red Tractor Head of Marketing said: “Red Tractor Week will
celebrate 12 years of great farming and great food under the logo. This
year, Red Tractor has been an integral part of the Olympics, delivering
quality British food in the biggest sporting event and the biggest
peace-time catering operation in the world.
Red Tractor Week will help to further raise awareness and understanding of
the good standards our 78,000 farmers and 700 food manufacturers operate and
will ask consumers to buy, cook and eat quality products available under the
logo.”
To join in the fun and take the Red Tractor challenge to buy, cook and eat
Red Tractor, you can go online to www.redtractor.org.uk/RTW2012 and cook
along with Debra, download a week long nutritional meal plan for the family,
or if you’re a budding chef and fancy you’re chances you can enter the Red
Tractor cooking competition. You can also follow the activity online at Red
Tractor’s Facebook page and via the Twitter feed (@RedTractorFood
#buycookeat)and just simply buy, cook and eat.
For more information please contact Nik Koster or Rosanna Head on
rose@greenrow.co.uk / nik@greenrow.co.uk or call 020 3176 0011.
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