Sparksheet and TNS Australia Launch Emerging Markets E-Book - Quiz

10 August 2012

August 10, 2012 – In an effort to help marketers unpack the cultural
challenges and business opportunities of the world’s emerging markets,
award-­winning multiplatform magazine Sparksheet and TNS Australia’s Travel
and Leisure Research division have teamed up to launch a brand new e-book,
Same Same But Different: Understanding Emerging Markets.

Written by TNS Australia’s Carolyn Childs and published by Sparksheet, the
e‐book explores a host of previously unanswered questions, such as how
Brazil became one of the most digitally engaged countries in the world, why
sex in advertising is all right in India but not in China, and how mobile
phones have transformed banking in Africa and beyond.

“This e-­book is the culmination of a cross-­continental, cross-­agency
collaboration with Carolyn Childs and the TNS Australia team and a perfect
example of what Sparksheet is all about,” says Dan Levy, Sparksheet’s
editor. 

“Informed, inspiring and actionable content from true industry thought
leaders.”
“In an increasingly global marketplace, emerging markets beyond BRIC
(Brazil, Russia, India and China) such as Africa, Asia, the Middle East and
Latin America also represent exciting and significant opportunities,” says
Carolyn Childs of TNS Australia. “The e-­‐book addresses how global brands
and marketers can engage with these emerging markets in a smart, successful
and culturally-­relevant way.”

The e-­book is available free of charge on a specially designed microsite
where readers can test their “emerging markets IQ” through an interactive
quiz. 

Play the quiz and download the eBook now at 
http://books.sparksheet.com/samesame/

"Emerging markets beyond BRIC countries such as Africa, Asia, the Middle
East and Latin America represent exciting opportunities for brands"