8 August 2012
Only devoted fans of Jack Daniel’s know about the fine Tennessee whiskey’s
triumphant double gold medal win in London of nearly 100 years ago and we
thought it was time to share this truly glorious story with all friends of
Jack. To commemorate Jack Daniel’s winning two gold medals in London in 1914
and 1915, a special collectable limited edition bottle and gift pack is
available to those travelling from the UK’s capital airports.
A Winning Look
The Jack Daniel's Limited Edition Double Gold Medal Bottle and Gift Pack are
as smooth as its contents. Packaged in a stylish black and gold gift box, a
sleek matte black 1L bottle of the iconic Old No.7 stands podium-style, with
two commemorative glass tumblers each featuring the years of the gold medal
victories. The highly distinctive and unique design of the gift pack makes
it the perfect commemorative keepsake for all those that appreciate both the
legacy and the fine taste of Mr. Jack’s Tennessee whiskey.
With an RRP of £75, the Jack Daniel’s Limited Edition Double Gold Medal
Bottle and Gift Pack is available exclusively from World Duty Free shops or
can be pre-ordered online from http://tinyurl.com/JD-double-gold-medal for
collection by those travelling through or returning to London’s Heathrow,
Gatwick and Stansted airports between July and September while stocks last.
Golden Age of Jack Daniel's
The true story of the Tennessee whiskey’s double victory takes us back to
1914, when London’s Anglo-American Exhibition celebrated a century of peace
and growing friendship between the British and American people. It honoured
the two countries’ unique contributions to the world, including Jack
Daniel’s whiskey, which introduced the unique process of mellowing whiskey
drop by drop through sugar maple charcoal to give it a smooth taste. It was
this special distinction that earned Jack Daniel’s a gold medal.
The whiskey was also victorious the following year in 1915, when the
Institute of Hygiene recognised Jack’s philosophy of ‘Every day we make it,
we’ll make it the best we can’. Lem Motlow, Mr Jack’s nephew, shipped a
bottle of Jack Daniel’s to the prestigious testing body in London to prove
the continuing excellence of the whiskey even after his uncle’s passing.
Although the distillery had passed into the hands of Jack’s nephew by this
time, the time honoured way of making and mellowing the whiskey remained the
same and Jack Daniel’s was awarded a gold medal.
Please enjoy Jack Daniel’s responsibly
For the facts: drinkaware.co.uk
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