Waitrose Serves Up Pasta With Packaging Made from Food Waste
In a UK supermarket first, Waitrose is launching two new gluten free fusilli pastas, with the packaging for the products in part made from food waste. One pasta is made entirely from green peas and the other from red lentils.
A few peas and pulses don't make the grade during the production of this pasta so, instead of being discarded, they are used to help create the box in which the pasta comes.
This new environmentally friendly packaging, made from 15% food waste, reduces the use of virgin tree pulp by 15% and lowers greenhouse gas emissions by 20%. The result is a box which can be in direct contact with the pasta, eliminating the need for an inner sleeve within the pack. The pasta box is also 100% recyclable.
Customers will be making a nutritious, as well as an ethical choice when picking up a box of the new pasta, with each portion being high in protein, a source of fibre and one of their 5-a-day. And it's good news for those with a gluten intolerance, as both the green pea and the red lentil pasta are free from gluten.
Jo Heywood, Waitrose Pasta Buyer says: “Pasta is such a staple product for many families, so it's exciting to be offering our customers a pasta with a twist, both nutritionally and environmentally. We're always looking at ways to cut down on our packaging, use more sustainable materials and reduce our food waste, so we're pleased to be working towards all three of these targets with this new launch.”
Both pastas will be available from Monday 1st August, at £1.99 for a 250g pack, as part of the Waitrose LoveLife range. They work perfectly in any favourite pasta recipe and are also great in salads - just rinse under cold running water after cooking and drain before mixing with other salad ingredients and dressing.
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