Leicestershire Food Fortnight Launches 2013 Programme




If you have a food or drink business in Leicestershire, don’t miss the opportunity of getting involved in this year’s Leicester and Leicestershire Food Fortnight.

21 September - 6 October 2013

Over 55 individual businesses took part in last year’s initiative to raise the profile of food and drink in the county – and there were a staggering 75 individual food-based events for people to visit.  Businesses reported increased footfall and sales and more importantly their visibility in the community was raised with a national and local PR campaign, online listings on the dedicated website and entry into the Leicester Mercury Events Guide – which is all free to the businesses and community groups taking part.

Work on this year’s Food Fortnight has already started and Leicestershire County Council and Leicester City Council are calling for all food and drink businesses or community groups in Leicester and Leicestershire to get in touch.

Could you hold a special event? 
Could you offer customers tastings of local produce or hold demonstrations? Could you offer a special promotion during the Fortnight? 
What could you do to raise the profile of your business by being involved in this year’s Food Fortnight?
Could you organise an event for your local community – perhaps celebrating its local or heritage foods?
We are open to ideas and would love to hear from you.

Comments from some of last year’s businesses:
Pete Gardner, Chocolate Alchemy, Loughborough
“Every chocolate tasting session I did was fully booked and I promoted it with a poster in my shop window for a couple of days on top of the promotion in the Leicester Mercury and online. I would definitely do it again next year as it is a very good way for me to promote my business in the run up to Christmas.”

Ted Tann-Watson, Organiser of Donisthorpe Apple Day
“We had a turnout of over 300 people to our event – the best ever.  We were delighted with the coverage both in the Leicester Mercury events guide and on promotional posters and fliers, which really helped encourage visitors to our event, from all over the County.  I would definitely take part in the Food Fortnight again in the future.

Jessica Edmonds, Born and Bread – Bread-making Demonstrations, Hinckley
“My event was booked up immediately the Events Guide came out.  I would definitely take part in Food Fortnight again as it really helped to raise my profile.”

@foodfortnight

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