Discover The Origin Comes To Exeter




The campaign, which promotes five key European products from the food and wine industry, will feature at The Source on stand B26/C21. 

Discover the Origin was established in 2008 and is designed to raise awareness around five Protected Designation of Origin (PDO) products:
Bourgogne Wines
Parma Ham
Douro Wines
Parmigiano-Reggiano Cheese
Port
Nathalie Hordonneau, coordinator for the Discover the Origin Campaign, says: "Reaching trade professionals across the UK is at the forefront of the Discover the Origin campaign. This is our first time at The Source and we're very excited to be exhibiting at such a prestigious food and drink trade event. Britain's foodie revolution shows no signs of abating and learning where food comes from is a big part of this trend. Discover the Origin can help trade professionals to find out more about the provenance of these five popular products to then pass on to their customers."

The Discover the Origin exhibition stand will offer trade professionals the chance to sample all five products, as well as receive expert advice from Nathan Nolan and Rosi Nightingale. These experts will be on hand to demonstrate; the finesse required to skilfully slice Parma Ham; the authentic way to cut Parmigiano-Reggiano Cheese; as well as to discuss the wine regions and offer expert food and wine matching recommendations. Don't miss a chance to win a Discover the Origin hamper by visiting our stand and signing up for the draw!

All small business owners know the importance of personal service and how small touches can set you apart from large chain competitors. The expert knowledge and advice of your staff can help make a difference to your customers' purchasing experience, and help cement in their minds a truly positive impression of your business. Trade professionals are invited to visit stand B26/C21 to learn more about each of the products and take advantage of the expert advice on offer to help them enhance their customer offering.

Learn more about Discover the Origin and sign-up to the newsletter at www.discovertheorigin.co.uk. Catch up on how the trade shows and masterclasses have gone on facebook and chat to the DTO team on twitter @discoverorigin.


Trade Events 2013

23rd -24th June - Harrogate Speciality Food Show, Harrogate

Consumer Events 2013

17th - 19th May - Cheshire Foodies Festival
7th - 9th June - London Foodies Festival
9th - 11th August - Edinburgh Foodies Festival
24th - 26th August - Oxford Foodies Festival
20th - 22nd September - York Food & Drink Festival


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