New App Launched For Ice Cream Lovers




A new app has been launched to guide people to the best ice cream sellers in the UK.

With just a virtual click of a button, smart phone, ipad and tablet users will be directed to their nearest quality ice cream provider.

The free ICA app is the first of its kind in the UK and has been introduced by The Ice Cream Alliance - the trade body for the £1.1bn ice cream industry.

The app, available for iphone and android formats, will display profiles for each ice cream parlour and provide easy to follow directions to get to their chosen parlour.

It also contains information on ice cream and has a link to an ice cream game and to social networks.
Zelica Carr,Chief Executive Officer of The Ice Cream Alliance, said: "The new app will be a must have for all lovers of quality ice cream. It contains details of more than 250 of the UK's premium ice cream providers."

The ICA App can be downloaded for free at the itunes store or www.android.com.

More information on The Ice Cream Alliance can be found at www.ice-cream.org

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