Great Taste Supreme Champion 2014 Is Awarded To Raspberry Sorbetto From Snowflake Luxury Gelato
Raspberry
Sorbetto made by Snowflake Luxury Gelato, London, has been declared the Great
Taste Supreme Champion 2014. Out of 10,000 products entered into Great Taste
2014, the Raspberry Sorbetto took the highest accolade at the Great Taste
Golden Forks Dinner, where over 300 guests from the world of fine food gathered
to hear the result which catapults Snowflake Luxury Gelato into the culinary
spotlight.
This year
Great Taste, our 20th year of the competition, was the biggest with more
entries than ever before. As always, our
judges had the task of finding the most exquisite food by blind tasting and
conferring over each individual entry.
We know that the Great Taste logo is an established and trusted mark;
for producers it reflects their hard work and commitment to making superb
tasting food and drink, and for consumers it is a recognisable, simple and
clear logo that confirms they are buying the most outstanding products on the
shelf,$B!I(B explained John Farrand, MD of the Guild of Fine Food, organisers
of Great Taste.
Snowflake
Raspberry Sorbetto has been blind-tasted and judged as one of the Top 50 Foods
by a host of expert food judges, including the Head of Food at Harrods,
sponsors of the Great Taste Supreme Champion award, and many other buyers from
the most prestigious food stores in London and throughout the UK.
The Raspberry
Sorbetto, which is fat-free, dairy-free, gluten free and suitable for
vegetarians and vegans, was described by Karen Barnes, editor of delicious
magazine and one of the Great Taste judges, as having the flavour of the fruit,
the leaf, the entire bush and another judge as like a walk through a
pick-your-own field and yet another judge exclaimed the Sorbetto as
$B!H(Bgiving a raspberry rush to the head.
Made by hand
using artisan skills, Snowflake Luxury Gelato Gelataio (gelato chef) makes Sorbetto
and Gelato each day and uses seasonal fruits to make recipes including the
Raspberry Sorbetto. With three London gelato boutiques, one in Westbourne
Grove, Bayswater, one in Wardour Street, Soho and a concession at Harvey
Nichols, Snowflake Luxury Gelato is an example of traditional Italian artisan
skill combined with a chic, innovative and contemporary approach to speciality
food.
Snowflake
Luxury Gelato 0203 697
1269 www.snowflakegelato.co.uk
Great Taste
is all about taste. It is not about packaging or smart design. Judges are simply presented with food or
drink to taste and they provide valuable feedback to thousands of producers
each year. For a producer to win a Great
Taste 1-star award is a great achievement, to win 2-stars means that many
judges have been bowled over by the product, and to win a 3-star Great Taste
award is comparable to a chef winning a Michelin star. It simply is seen in the
world of fine food as a hallmark of taste, quality and excellence.
Since 1994,
Great Taste has been organised by The Guild of Fine Food and over the last 20
years over 90,000 products have been blind tasted by judges including top
restaurateurs, chefs, food critics, fine food retailers, buyers and cookery
writers.
Great Taste
2014 facts
10,000
different products entered (Great Taste entry is capped at 10,000)
More than 400
professional judges who search for the wow foods
Weeks of
judging in Northern Ireland, Hampshire, Yorkshire, Devon and Dorset
3,381
products awarded 1-,2-, 3-star awards
153 products
presented with the top 3-Star Great Taste 2014
List of Top
50 Foods
NINE Golden
Fork Awards for Best Regional Speciality
ONE Supreme
Champion
What do Great
Taste judges look for?
They look for
great texture and appearance. They judge the quality of ingredients and how
well the maker has put the food or drink together. But above all, they look for
truly great taste. Working in small teams, experts taste 25 foods in each
sitting, discussing each product as a coordinating food writer transcribes
their comments directly onto the Great Taste website which producers access
after judging is completed. Over the years, numerous food businesses, start-ups
and well established producers have been advised how to modify their foods and
have subsequently gone on to achieve star status. Any food that a judging team
believes is worthy of a star is judged by at least two further teams. Only when
there is a consensus will a star be awarded.
For 3-stars, every single judge attending the session, which can be as
many as 40 experts must unanimously agree the food delivers that indescribable
wow factor.
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