Grind & Co. Announce Their Latest Site, Holborn Grind, An Exciting Partnership With The New Hotel, The Hoxton, Holborn
Following the
success of Shoreditch Grind, Soho Grind, and the underground pop-up Piccadilly
Grind, Grind & Co. are pleased to announce that their fourth site, Holborn
Grind will open in September 2014.
With 15ft
floor to ceiling glass windows, the corner of High Holborn and Newton St. is a
long way from the bustle of the Grind's most recent chapter beneath Piccadilly
Circus, but it's hard to miss the DNA of the inimitable Shoreditch Grind in
this new setting.
As part of
one of the first major developments in the 'Midtown', it was never going to be
the intention of the Grind & Co's founders, Kaz James and David
Abrahamovitch, to lose the identity of this small corner of Bloomsbury's
history, and Holborn Grind appears as the new within the old, the coarseness of
bare bricks and iron dressed in the quiet elegance of marble and reclaimed oak.
Inside, references
to London's past are subtler still - atop the bar and across a long wall hangs
an intricate system of light fittings-cum-shelving, designed bespoke for the
setting and painstakingly assembled from antique brass, a creation inspired by
the polished cocktail-carts of the 50's.
These
details, no matter how carefully curated, are nothing without the coffee
beneath them however. The partnership between Grind & Co. and The Hoxton,
Holborn began more than two years ago, during the first stages of planning for
their new hotel. Determined to find the best coffee London had to offer, The
Hoxton, Holborn undertook a blind tasting of ten different blends from the
local area and the city's foremost espresso bars and roasters. The Grind House
Espresso blend won the test nine to one, and The Hoxton, Holborn subsequently
approached the Grind's founders with the offer of a new home in Holborn.
Despite the seasonal tweaks, Holborn Grind will serve that same famous house
blend, alongside a bespoke single-origin coffee selected especially for
Holborn.
In addition,
Holborn Grind will serve an all-day food menu, including a selection of
pastries, fresh fruit and eggs on toast for breakfast, fresh salads and the
Grind's signature piadinas, for lunch, along with an evening menu of a sharing
plates of Italian cold meats and cheeses.
Like it's
Shoreditch and Soho siblings, Holborn Grind will also open in the evening,
burning the candle at both ends to offer hotel guests and others specialty
coffee in a very special setting, at almost every hour of the day.
See you at
the Grind.
HOLBORN GRIND
199-206 High
Holborn, WC1V 7BD.
Mon-Fri: 7am
- Late. Sat-Sun: 9am-Late
holborngrind.com/ @holborngrind
About Grind
& Co.
The first of
the Grind's, Shoreditch Grind was born when East-Londoner David Abrahamovitch
enlisted his friend Kaz James, a DJ from Melbourne with a passion for coffee,
to help turn his father's mobile phone shop, a stand-alone perfectly circular
building perched on the edge of Old Street Roundabout, into an Espresso Bar.
Kaz badly
missed the taste of the Melbourne cafés he'd grown up with, and determined to
re-create the taste of home, and unsatisfied with anything available, he worked
for months with a boutique roastery to develop a custom blend, and eventually,
the Grind & Co. House Espresso Blend was born.
Later, the
pair added a recording studio upstairs, and started opening later, serving
Espresso Martinis and other cocktails and an expanded food menu. Shoreditch
Grind grew quickly, in scale and reputation, and is now established as one of
the busiest cafe's in London, and something of an East-London icon.
In May 2014
the second cafè, Soho Grind, on Beak Street, Soho, opened it's doors, a true
Espresso Bar, and this time with a separate basement space dedicated to
cocktails. In June 2014, Piccadilly Grind, a pop-up take-away only Espresso Bar
in Piccadilly Circus station brought speciality coffee to the underground for
the first time.
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