Grind & Co. Announce Their Latest Site, Holborn Grind, An Exciting Partnership With The New Hotel, The Hoxton, Holborn



Following the success of Shoreditch Grind, Soho Grind, and the underground pop-up Piccadilly Grind, Grind & Co. are pleased to announce that their fourth site, Holborn Grind will open in September 2014.

With 15ft floor to ceiling glass windows, the corner of High Holborn and Newton St. is a long way from the bustle of the Grind's most recent chapter beneath Piccadilly Circus, but it's hard to miss the DNA of the inimitable Shoreditch Grind in this new setting.

As part of one of the first major developments in the 'Midtown', it was never going to be the intention of the Grind & Co's founders, Kaz James and David Abrahamovitch, to lose the identity of this small corner of Bloomsbury's history, and Holborn Grind appears as the new within the old, the coarseness of bare bricks and iron dressed in the quiet elegance of marble and reclaimed oak.

Inside, references to London's past are subtler still - atop the bar and across a long wall hangs an intricate system of light fittings-cum-shelving, designed bespoke for the setting and painstakingly assembled from antique brass, a creation inspired by the polished cocktail-carts of the 50's.

These details, no matter how carefully curated, are nothing without the coffee beneath them however. The partnership between Grind & Co. and The Hoxton, Holborn began more than two years ago, during the first stages of planning for their new hotel. Determined to find the best coffee London had to offer, The Hoxton, Holborn undertook a blind tasting of ten different blends from the local area and the city's foremost espresso bars and roasters. The Grind House Espresso blend won the test nine to one, and The Hoxton, Holborn subsequently approached the Grind's founders with the offer of a new home in Holborn. Despite the seasonal tweaks, Holborn Grind will serve that same famous house blend, alongside a bespoke single-origin coffee selected especially for Holborn.

In addition, Holborn Grind will serve an all-day food menu, including a selection of pastries, fresh fruit and eggs on toast for breakfast, fresh salads and the Grind's signature piadinas, for lunch, along with an evening menu of a sharing plates of Italian cold meats and cheeses.

Like it's Shoreditch and Soho siblings, Holborn Grind will also open in the evening, burning the candle at both ends to offer hotel guests and others specialty coffee in a very special setting, at almost every hour of the day.

See you at the Grind.

HOLBORN GRIND
199-206 High Holborn, WC1V 7BD.
Mon-Fri: 7am - Late. Sat-Sun: 9am-Late
holborngrind.com/ @holborngrind

About Grind & Co.

The first of the Grind's, Shoreditch Grind was born when East-Londoner David Abrahamovitch enlisted his friend Kaz James, a DJ from Melbourne with a passion for coffee, to help turn his father's mobile phone shop, a stand-alone perfectly circular building perched on the edge of Old Street Roundabout, into an Espresso Bar.

Kaz badly missed the taste of the Melbourne cafés he'd grown up with, and determined to re-create the taste of home, and unsatisfied with anything available, he worked for months with a boutique roastery to develop a custom blend, and eventually, the Grind & Co. House Espresso Blend was born.

Later, the pair added a recording studio upstairs, and started opening later, serving Espresso Martinis and other cocktails and an expanded food menu. Shoreditch Grind grew quickly, in scale and reputation, and is now established as one of the busiest cafe's in London, and something of an East-London icon.

In May 2014 the second cafè, Soho Grind, on Beak Street, Soho, opened it's doors, a true Espresso Bar, and this time with a separate basement space dedicated to cocktails. In June 2014, Piccadilly Grind, a pop-up take-away only Espresso Bar in Piccadilly Circus station brought speciality coffee to the underground for the first time.




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