Easy to use food.



Spending some time self catering and looking at the most easiest cooking options it is easy to see why people get hooked on convenience food. Now we have a stream of celebrity chefs leading campaigns to eat the best fresh food. But if you can get a meal centre for one £1 or a main, side dish, desert and a bottle of wine for £10, the real question is how do you make it for that money. If you make it easy cheap and available then why would you cook if you do not want to or have to. The trick is to get food manufacturers to stand up to the big retailers, but if they did the volume would soon tempt another to make it for a low price.
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