Estrella Damm and ‘world’s greatest restaurant’ team up for ad



15 June 2011

‘Beer of Barcelona’ reveals ‘elBulli’ - latest in series of cinema
ads

London, 15th June 2011: Leading premium Spanish beer brand Estrella Damm
today reveals the latest in its series of sumptuous cinema ads, entitled
‘elBulli’

Beautifully shot over nine days by award-winning director Isabel Coixet, the
‘elBulli’ clip stars upcoming Spanish actress, Elena Anaya and
elBulli’s master of gastronomy and internationally renowned chef, Ferran
Adrià. An edited 90-second version of the clip will appear across cinemas
across the UK in August and forms part of UK distributor Wells & Young’s
latest marketing campaign for the brand.

The legendary Spanish restaurant, which closes its doors on July 30 this
year, features as the backdrop to the 3-minute clip. The script for
‘elBulli’ follows four young chefs in training at the legendary
restaurant during an idyllic summer – the restaurant’s training academy
is internationally renowned. It has the remarkable record of having former
trainees featuring in 7 of the top 10 restaurants featured in ‘The World's
50 Best Restaurant Awards 2011’.

The clip soundtrack features "I Wish That I Could See You Soon" by US duo
Herman Dune.

Estrella Damm’s previous films have become cult feel-good hits, racking up
more than 2.5 million views on YouTube. Whilst UK cinemagoers will have to
wait until August to see the edited clip, the full-length version is
available to view online.

Available in the UK since 2007, Estrella Damm is available in bars and pubs
across the UK and is growing internationally. Positioned in the UK as ‘The
Beer of Barcelona’ and a perfect accompaniment to pioneering gastronomy,
Wells & Young’s latest brand campaign also features experiential activity
with the brand sponsoring the Taste of London food and drink festival in
London’s Regent’s Park from 16 – 19th June. Visitors to the Estrella
Damm stand will enjoy a selection of tapas created exclusively for the event
by the Spanish chef Omar Allibhoy.

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