Food4Media To Roll-Out Major Upgrade In Q1 2013




19 December 2012: Food4Media has today announced, the leading news service for the food sector, will launch a transformed look and dramatic new functionality during Q1 of 2013.

The website will complete its progression to delivering a 'social network for business' that will unite over 3600 registered journalists and PR professionals across its market.

Food4Media will launch the first-ever live messaging service created exclusively for journalists and PRs in the food, restaurant and wine industries. This will complement the site's existing My Network functionality, which allows journalists and PRs to form relationships and track each other's business updates.

The upgrade will see the site unveiling complex search functionality that will instantly deliver search results comprising people, companies, press releases and photos.

Also in the upgrade there'll be considerably advanced image uploading functionality, closer integration to Facebook and Twitter, and far richer user profiles.

The new messaging platform will enable PRs to pitch ideas and invitations to journalists both privately and collectively, allowing them to extend everything from invitations to events through to interview opportunities, press facilities and product samples.

Said Food4Media's CEO & Founder Nick Wayland, "Our aim is to create a social network that answers the needs of our business community - something traditional social networks were never created for.  We've developed an entirely new way for journalists and PRs to build relationships and streamline their everyday communications.

"For the first time ever, PRs will be able to pitch ideas, invitations, updates and angles to our journalists, all in a single message. In the same way, commissioning editors will be able to send messages to freelancers, and freelancers will be able to pitch to editors. Our social network will solely connect our registered users, so eliminating the white noise associated with traditional social networks."

Food4Media UK, headed up by Sarah Cooper, its Editor and Business Development Manager, is one of our strongest brands. The site distributes PRs' breaking news directly to journalists via high-impact News Alert emails, with supporting press centres and calendars of industry events on the website. Journalists issue requests to PRs as 'Journalist Alerts', so creating opportunities for coverage for PRs industry-wide.

Sarah Cooper comments: "Having launched My Network, we will now complete the communications circle with private and public messaging. This coupled with the site's new look, richer search functionality, and closer integration to other networks will further strengthen our relationship with journalists and PRs covering the food marketplace."

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