20 September 2012
UK mothers have come home to roost with Royal guests and classic dishes as
the ultimate dinner party wish list, a new survey by The Red Tractor has
revealed.
One in four mums said they would most like to invite the Duke and Duchess of
Cambridge over to dinner ahead of Dame Judy Dench, Jess Ennis, Mo Farah and
David Beckham according to research by Red Tractor Assurance. Only one in
twenty wanted to add some va-v-avoom to the dinner table and invite Shades
of Grey author EL James.
And while most households enjoy watching cookery programmes, the reality of
juggling the kids and running a busy household makes them play it safe when
it comes to cooking the evening meal, with over a quarter of families not
wanting to take inspiration from television celebrities. Whilst two out of
ten mums’, seek tips and recipes from the home grown, mover and shaker Jamie
Oliver, ahead of Delia Smith, Nigella Lawson ; Gordon Ramsey, Marco Pierre
White and Heston Blumenthal don’t come close.
Despite all the wild and wonderful cooking books, cookery shows and ethnic
restaurants, over 50 percent of households opt to cook a traditional roast
dinner with over a third taking the easy route and preparing the great
British classic, apple crumble for pudding.
Richard Cattell, Head of Marketing, at Red Tractor who commissioned the
study on 2,080 British families said: “We’re aware that shoppers are faced
with a variety of choices, both from the high-street supermarkets and also
when eating out. The survey tells us that shoppers like to support British
food, with more than 55% already looking out for the Red Tractor logo when
choosing their dish, a clear sign people care more about food which is
produced to good standards of farming and food production, with a guarantee
of origin.”
Interestingly, over a quarter of husbands surveyed said they would like to
cook something new for their guests, but over a half of them strongly agreed
that cooking something already tried and tested was the best decision. A
remarkable 13.3% of the respondents also commented that they wouldn’t cook
anything for their guests.
Launching 24th September, Red Tractor Week will be showcasing what the logo
means to consumers and explaining how it provides the shopper with a
shortcut to affordable, quality food and drink, covering everything from
food safety, environmental protection, animal welfare as well as origin. To
join in the fun and view spoof videos of Debra Stephenson and her celebrity
friends go to www.redtractor.org.uk/RTW2012 and
https://www.youtube.com/watch?feature=player_embedded&v=ottB... to see
Debra’s Red Tractor Pals’ shenanigans
Comments
Post a Comment