Make Time, Make Tetley with New Marketing Campaign



September 2012

There has never been a better time for caterers to serve Tetley tea with the company embarking on its biggest marketing programme for ten years. The ‘Make Time, Make Tetley’ media campaign will run across a multitude of media and throughout both consumer and trade platforms. The new positioning has been designed to further increase Tetley’s market share by attracting new and younger consumers to the hot beverage category.

Dorothy Sieber, Marketing Director for Tetley Tea explains how caterers can benefit from the new positioning and strategy:
“This is Tetley’s biggest marketing campaign for ten years and is very much focussed on the importance of spending quality time, face-to-face, with people who are special to you, over a great quality cup of tea.  This soirée can be in a variety of locations; from the home, the local restaurant, pub, or café, and ultimately fits perfectly with our away from home message of promoting the benefits of serving great tea out of home.  To help caterers take advantage of this latest activity, Tetley is looking to offer increased levels of brand support - new out of home POS will help to reinforce the message in the mind of the consumer, whilst we a fresh new look and feel to our existing catering specific website, will also include added functionality
In addition we will be enhancing our online shop, whilst a new B2B social media platform will keep caterers up to date with the latest news and views in the industry.”

Tetley has been the nations most loved tea varieties for over a hundred years. The campaign promotes the importance of spending quality time, face-to-face, with people who are special to you, over a great quality cup of tea. Make Time, Make Tetley, is already being aired on national TV, Radio and in association with C5 film sponsorship.  The out of home campaign will include new POS, changes to the current website and extensive brand led support from our dedicated team.

The new Make Time, Make Tetley positioning strategy is sure to bring about some big changes in the industry, working across multiple media channels and in conjunction with the current retail strategy, it is excepted to see positive influences on sales and market share.



For further information about Tetley products please call 0845 6066328 or visit www.tetleyforcaterers.co.uk.

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