ALL ROADS LEAD TO McDONALD’S 




7 September 2012

Berlin, Germany, 7th September 2012: ‘All roads lead to McDonald’s’
according to the latest destination search statistics revealed by skobbler,
developers of the UK’s no.1 iPhone sat nav app ‘GPS Navigation 2’, which
just hit the 3 million downloads milestone.

The company analysed UK usage data from its GPS Navigation 2 app from May to
July to find the most-visited locations where drivers can pick up food,
petrol, coffee, or find accommodation, and found that McDonald’s was the
second most commonly searched-for destination after ‘petrol station’. 

KFC was the second most searched for fast food brand, followed by Burger
King, Nando’s and then Pizza Hut – all of which received more searches than
the most popular coffee chain, Starbucks, which was closely followed by
Costa. 

 “The results suggest that aside from fuel, food is the most important thing
on our mind whilst on the road, with three out of the top four searches
being food related,” said Marcus Thielking, co-founder of skobbler.

“It seems that when we are on the road, we like to treat ourselves to a bit
of self-indulgent fast food and McDonald’s continues to rein as the
longstanding favourite!”

Other terms high up on the search list included Tesco and Pub which were
followed by Airport, Train Station, Restaurant, Shopping and Hospital lower
down the list.   

Tesco was the most searched for supermarket followed by Asda. Sainsbury’s
and Morrisons received fewer searches, leaving Aldi and Waitrose with the
least searches.

The most searched for hotel was Premier Inn followed by Hilton Hotels and
then Holiday Inn.

More peculiar popular search terms included: the sea, bus stop, tattoo,
kebab and sex shop.

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